00;00;03;08 - 00;00;04;13 Jess Welcome to the get together. 00;00;04;14 - 00;00;09;21 Joe All over the world, there are people thinking about and creating a future of live digital events and performances. 00;00;09;22 - 00;00;16;29 Jess They're disparate innovators who are artists, tech founders, nonprofits and investors. And they need a place to gather and share ideas. 00;00;17;08 - 00;00;19;01 Joe That's what the get together is all about. 00;00;19;09 - 00;00;24;27 Jess I'm just a theater creator who loves bringing people together around technology, art and the Internet. 00;00;25;01 - 00;00;30;08 Joe And I'm Joe, a tech media startup. Back with over ten years of experience growing and operating businesses. 00;00;30;08 - 00;00;32;23 Jess Thanks for getting together with us. Let's dig in. 00;00;44;15 - 00;00;48;22 Joe Jody, know what's next? What's it like? Go smack down. 00;00;51;08 - 00;00;52;11 Jess External. Put in real. 00;00;52;11 - 00;00;52;23 Speaker 3 Sound. 00;00;57;11 - 00;01;02;18 Jess Tell the good people why we are doing a platform smackdown today. 00;01;03;05 - 00;01;13;04 Joe Hellboy. I mean, beyond it being like a core part of our business, to know what these platforms are, how to use them, how to talk about them, when to apply them, when to employ them. It's also just fun. 00;01;13;11 - 00;01;14;06 Speaker 3 It's fun to talk about. 00;01;15;15 - 00;01;32;17 Joe And I think actually it's a super valuable service for all the listeners of this podcast to understand a little bit better how to think about these platforms. Why is why and what zoom is good at why and what happen is good at why and what any of these things are good at and how we think about them? Because I think our perspective on them is different than your average user. 00;01;32;27 - 00;01;44;04 Joe You know, we've run them through their paces, applied them in a million different ways. We've hacked them and broken them in every way we can think of. And I'm excited to get to talk about that with everyone. Yeah. 00;01;44;06 - 00;02;13;18 Jess And of course, there's like 7000 million platforms. And if you want to know about any of the ones we don't cover today, you know where to find us. Give us a ring altogether. Now, Dot live if you are new and have just found us through this podcast episode. But today we're just going to focus on three that we think are particularly valuable and are used most often via building live digital experiences rather than conferences or any of the other really good use cases for a live digital event. 00;02;13;27 - 00;02;14;28 Jess Does that sound fair, Joe? 00;02;15;11 - 00;02;25;11 Joe It sounds fair. It sounds good. It's a nice focusing mechanism because otherwise we would be here forever and hundreds of these platforms more coming every single day. 00;02;25;20 - 00;02;27;22 Jess Stop making platforms. 00;02;29;09 - 00;02;30;19 Joe Can't be for the platform. 00;02;30;19 - 00;02;50;00 Jess Pocalypse would be like a platform apocalypse. Oh, my God. All right. OK, so here is the format for today. We're going to try to make it really simple for you. We're going to hit the good. What's awesome about said platform in terms of building live digital experiences. 00;02;50;01 - 00;02;57;19 Joe All right. And then you possibly guess it the bad. We're going to talk about what these don't do well or what people try to make them do. And they just shouldn't shouldn't do that. 00;02;57;20 - 00;02;58;01 Speaker 3 Yeah. 00;02;58;14 - 00;03;10;15 Jess We're going to hit the ugly because it's a commonly said phrase. And also because each of these platforms has at least one like outstandingly gnarly feature that we want to make sure you know about. 00;03;11;05 - 00;03;21;02 Joe It's very good to know. I can't wait for that section. OK, so once we get through all of that, then we can talk about when to actually use it. You know, what are the practical applications and use cases? You know, we're going to get real with you. 00;03;21;03 - 00;03;34;07 Jess And we'll also talk about how to make it worth it. So if you choose to use this platform, what should you be doing to really make using that platform worth it in terms of meeting your goals as a company? 00;03;34;25 - 00;03;40;08 Joe And by the time you get here in the conversation, you'll be ready to level up. So we'll tell you how to take that next step, how to make that even. 00;03;40;08 - 00;03;43;14 Jess Better, and what platform to use when it's time to take that level up. 00;03;43;18 - 00;03;44;04 Joe Not to. 00;03;44;24 - 00;03;50;20 Jess And then, of course, we'll end with my very favorite topic. P.S. Don't be dumb. Is like us. 00;03;50;21 - 00;03;54;06 Speaker 3 La la la la la la la. 00;03;54;07 - 00;04;05;24 Joe We messed up a whole bunch, so you don't have to so nice of us. So nice of us. No misfortunes and misgivings about these platforms. 00;04;05;28 - 00;04;12;24 Jess We're the best OK, everybody's square. We understand the assignment here today. 00;04;12;24 - 00;04;17;28 Joe I think I got it. I don't know. I'll be the proxy for the audience. Let's get into it first. 00;04;17;28 - 00;04;18;09 Jess Up. 00;04;18;29 - 00;04;34;28 Joe Zoom as it feels like like it feels cheap and kind of lame to start with, too. But it's also like, how could we not start with Zoom? It's like, damned if you do, damned if you don't. So let's just do it. 00;04;35;16 - 00;04;51;26 Jess And to be fair, like, as you've heard, if you've been listening to the podcast last couple of weeks, we held out for a long time as a company we didn't work on Zoom shows, period the end. So we're just now to this, and I feel like that really underscores why we're starting with it. It's fresh in our minds. 00;04;52;07 - 00;05;06;21 Jess We're using it right now at the Smithsonian, and it is actually creating a really valuable, interesting, enjoyable experience. So with that said, let's start with you, Joe, since you're working on that and go with the good. 00;05;07;27 - 00;05;25;19 Joe In it, in it and the good. So I think at the core is just the ubiquitous nature of Zoom. It's relatively easy to use. I'm going to put some air quotes on that. Easy. We'll come back to that in a little bit. But it's it's everywhere. It's you know, we're all forced onto it. It became the dominant platform across the past two years. 00;05;25;19 - 00;05;45;27 Joe And so there's a certain level of quote unquote, reliability with it. You can trust that someone's going to have some experience with it, whether they be talent, whether they be really old, whether they be really young. And it just makes it easier to to move through the process of getting an event up and running because there's a baseline acceptance, understanding and use case with it. 00;05;45;27 - 00;06;06;17 Joe So you're starting starting above water when you jump into something with Zoom. And then what flows logically from that is, you know, when you are working with bigger organizations or institutions, like often you have to get through an I.T. team and Zoom is usually already approved on that list, and you don't have to fight them as hard or as if you're trying to apply employ any of these other platforms or programs. 00;06;06;17 - 00;06;21;04 Joe There's security protocols, there's all these layers of red tape to cut through, to jump through, to trip through or to get stuck on. So zoom again, just being the most ubiquitous, the most widely adopted, the easiest to use makes it a good starting point. Yeah. 00;06;21;04 - 00;06;42;25 Jess And I remember you mentioned to last week, I think it's something I forget what we were talking about, but you mentioned that it was really valuable for some of the organizations we work with. Because it's already got integrations with services they were using pre doing live digital things like if you've collected and sold all of your in-person tickets, you know, across the past number of years on Eventbrite, maybe you don't want to lose that. 00;06;42;25 - 00;06;45;21 Jess Like it integrates with Zoom so you can keep that going, right? 00;06;45;21 - 00;07;08;01 Joe Yeah. Yeah, absolutely. All of those sort of second layer applications and organizations, when Eventbrite was trying to decide, Hey, which video conferencing platform are we going to integrate with? Well, let's probably start with zoom in. We'll figure out the rest later. So it it has a leg up in all of those. If you're already using, you know, products and platforms like Eventbrite for ticket sales, it has a pretty clean zoom integration. 00;07;08;01 - 00;07;11;20 Joe So it makes your life just a little bit easier when you're trying to set up an event like that. 00;07;11;26 - 00;07;27;18 Jess And of course, we would be remiss to not mention it's just super affordable. And so especially if you're just trying to get up and running with live digital events some of these other platforms we're going to talk about today can be cost prohibitive. And I don't think Zoom is in any stretch of the imagination. Right. 00;07;27;18 - 00;07;45;24 Joe And you can get in with a lot of the high value, high quality tools for cheap under hundred bucks for like all the way up to kind of crazy webinar capabilities. I will caveat, though, and maybe this will transition us into the bad and the ugly at any moment that it can get crazy expensive really quickly on an organizational level. 00;07;46;11 - 00;08;00;07 Joe And like, you know, they are like a bazillion dollar companies. So that's just got to be some money making in there somewhere. But if you're just trying to get up and running, absolutely, you can do it cheaply. You can get a whole lot of powerful tools for like 15 bucks and then, you know, under 100 for that webinar feature. 00;08;00;07 - 00;08;06;09 Jess All right. So moving on to the bad, I guess it sounds like they sell you a lot. 00;08;07;14 - 00;08;30;07 Joe Oof! It's all those sneaky layers that come with being an organization that can allocate large chunks of budget, right? It's the SSL log in and then it's the Oh, I need to actually need a thousand people for this webinar and they're like, Boom, us all your money. So it's every time you need to like make a little step upward in complexity, in security, in size, that they're like Oh, we know who you are. 00;08;30;08 - 00;08;34;21 Joe You're no longer just the run of the mill user of this organization. We are going to crush you. 00;08;35;00 - 00;08;35;11 Speaker 3 Yeah. 00;08;36;03 - 00;08;59;09 Jess And that's really true, not only for the financials with Zoom, but I think of just the settings, right? When you get on that back end, if you're the person at your company who's responsible for producing all of this stuff, if you didn't hire us for some reason, there are a lot of wonky settings, and I know we'll talk a little bit more about that here in a second, but it can be deceptively, I think, complex in that way. 00;08;59;21 - 00;09;19;26 Joe So complex. And it stems from the fact that, you know, what is Zoom made for? It's for, you know, peer to peer, individual to individual video meetings. You know, it's not meant for live performances, which is, you know, what we do, we put on a show and this platform is not designed to that. It, you know, does wonky things with your audio to minimize bandwidth. 00;09;19;26 - 00;09;44;27 Joe It does wonky things with your video to minimize bandwidth. It has 101 million settings on the back end that I still don't fully understand all of them spoiler. And so if you want to, you know, bend it to your will and make it do anything outside of just like, hey, we are all here on video together that's working. It can be really difficult without a whole lot of testing to to get it to work the way that you want to. 00;09;46;01 - 00;10;15;02 Jess All right. Some other things on our list for the bad of Zoom. I mean, of course, to the point you made at the beginning of this conversation, Joe, we think about things a little differently than a lot of folks do when it comes to life digital. And so for us, one of the things that really stands out about Zoom is it's very difficult to make it feel like an experience for your attendees, which we have identified as the key to achieving goals beyond just attendance with live digital. 00;10;15;24 - 00;10;17;23 Jess It's the utility and it's clearly. 00;10;17;23 - 00;10;19;00 Joe Zoom, and. 00;10;19;10 - 00;10;33;02 Jess You're at the whim of whomever has those admin controls letting you out of white box purgatory and you know, into Zoom, where, you know, if you're in a webinar, you can't do anything if they've decided to turn everything off. 00;10;33;19 - 00;10;52;01 Joe Yeah, being in a webinar, you just can't do anything. It's so disempowering. Yeah, it's really, really it can be really difficult. You know, I can see, you know, even in that world, an experience designed for that specific use case. But yeah, yeah. But it's, yeah, it's a bit of a clunky world and it always is going to look like Zoom, so it's going to feel like Zoom. 00;10;52;02 - 00;11;00;29 Joe You're always going to be aware of the fact that you're in Zoom which I've heard is great for trying to be in an immersive experience, not as great. 00;11;02;22 - 00;11;21;29 Jess And also all of those things that we just discussed of course, like lead you to there's not a lot of analytics that you can mine from a Zoom experience in terms of your attendees because you don't have agency really. So you can you can see who showed up, but that's about it and what chats were left. You can download those. 00;11;22;11 - 00;11;42;06 Jess And again, this is of course, from our particular perspective, maybe that's the only thing that matters to you for us, folks that are working with us are really looking to live digital as a means and a method to further engage people a little further down their funnel and convert them to, you know, some outcome, some goal, some, you know, purchase, whatever it is. 00;11;42;06 - 00;11;44;19 Jess And analytics are super important to that yeah. 00;11;44;19 - 00;11;51;26 Joe I want to know, how long do people stay for my webinar? I want to know, you know, what other actions they if I was allowing them to take, did they take? 00;11;52;05 - 00;12;35;11 Jess Great. And so then we come, of course, to the ugly. And this one was easy. It's just like literally ugly. It's just literally ugly. Zoom is ugly. It's ugly. The application is ugly. The viewing space, the stage, quote unquote is ugly. And the worst offense is that even if you try to sort of hack the system and switch your broadcast in a, you know, obese or BMX and import it into Zoom via a virtual camera so you can make a broadcast that looks a little more like a TV show, Zoom still compresses the video down to like nothing. 00;12;35;23 - 00;12;36;20 Jess It's still ugly. 00;12;38;04 - 00;12;38;25 Joe You just can't. 00;12;38;25 - 00;12;40;04 Speaker 3 Win. I know. 00;12;40;11 - 00;12;58;07 Joe That's. Yeah. Kind of to to iterate on your version of the ugly. It is how like how myopically focused it is on reducing the bandwidth and all the settings default to, hey, we're going do this funky thing with audio to just to make it easy, to make it easy for like a utility product. We're going to downgrade the audio. 00;12;58;07 - 00;13;23;29 Joe We're going to automatically adjust microphone volume. So we're going to yeah, compress the video and you know, default it to under 720 of the time. And there are again, hacky ways that you can turn on original audio stuff. The automatic adjustment of mic levels, put it in stereo if you have that ability with your microphone or to upgrade or up level the quality of the video all the way to ten, ADP if you can frickin find those settings. 00;13;24;08 - 00;13;24;19 Speaker 3 Yeah. 00;13;25;11 - 00;13;32;12 Joe So it's it's like technically there but you have to dance around those settings in order to figure it out and it's just like it's vicious it's ugly. 00;13;34;06 - 00;13;42;20 Jess All right. Let's head to the Good Stuff with Zoom Whinge. When is it worth it to use Zoom if you're trying to get into the live digital game? 00;13;43;21 - 00;13;46;02 Joe Absolutely. Never know. Just getting. 00;13;46;15 - 00;13;46;16 Speaker 3 A. 00;13;46;26 - 00;13;47;22 Jess Podcast over by. 00;13;49;13 - 00;14;06;02 Joe Now is a great tool, I think for many the reasons we talked about in The Good, Right, it is affordable to get in. It is ubiquitous. Everyone has it. So it's it's a quick and easy access point to your audience. So if you're just trying to get summed up in trying to get it cheaply and most easily, then it's a great tool. 00;14;06;02 - 00;14;23;22 Joe It's a great place to get started. It's a great place to mess around with trying to figure out some of those settings and to just get something up and off the ground a bit. More specifically, I think when you have a show that's not too complicated in terms of the number of elements, people speaking to each other, never presentation materials or videos that are being played. 00;14;23;22 - 00;14;29;18 Joe If it's fairly simple, you know, only a handful of people or a handful of graphical things happening, you can do a decent job. 00;14;29;29 - 00;14;30;11 Speaker 3 Mm hmm. 00;14;31;00 - 00;14;33;12 Joe What do you think? What about you? When would you use a zoom? 00;14;33;26 - 00;14;53;03 Jess Yeah. Just to get started. You know, like, I think there's so much potential. I know we know. We don't think we know. There's so much potential in gathering people alive in digital spaces. But it can be real hard to get started in it. It can feel overwhelming. It can be expensive. It can be more work for a team that's already overloaded. 00;14;53;03 - 00;15;16;20 Jess And zoom to the point you just made is like hands down the easiest way to just get started and that that really takes me right in to how to make it worth it. Right. For us. You know, we think about Zoom as an awesome solution to just getting started, but that has to be connected to proving something out, which is does live digital work for me and my company and is it serving our goals? 00;15;16;28 - 00;15;46;02 Jess If it is, Zoom is not going to be your long term answer. You just can't get enough from it. So how to make it worth it, at least in my opinion? What one of the many ways also but one of the most important ways is just to keep great records of what analytics you can collect across your zoom based live digital engagements so that you can start looking at those patterns and deciding and making a data informed decision as to whether you should level up to something different. 00;15;46;02 - 00;16;05;18 Jess Right. And for us, it's like we said, not a ton of stuff you can collect, but you've got your attendance ratios. You can obviously measure your registrations versus who's showed up. You're you can easily collect chat based feedback and measure sentiment and sort of, you know, people's testimonials to what you're doing. Is it important to them? Do they derive value from it? 00;16;06;14 - 00;16;21;05 Jess And you can pull interaction data too if you do cues. Q&A is on Zoom. And I think that that probably would unearth some things over time, some patterns over time that can help inform you deciding when to when to level up. What do you think about it? 00;16;21;13 - 00;16;26;16 Joe Yeah, I think you zoom to build and then take that audience and bring them somewhere else. 00;16;26;20 - 00;16;26;25 Speaker 3 Yeah. 00;16;28;01 - 00;16;29;06 Jess Zoom to build. 00;16;29;10 - 00;16;46;04 Joe I love it. Yeah. And when you are moving on from there, you know, definitely thinking about like your audience size, you know, at what point does it make sense say, OK, if I can get these people to spend a little bit of money buying a ticket, does that help to offset the investment in a slightly more expensive and more complicated platform? 00;16;47;04 - 00;17;01;02 Joe But looking at that runway in terms of time invested, OK, hey, I'm going to invest time and energy in learning a new platform now as well. And I'm going to have to ask my audience to come learn this new platform, you know, not as hard for them as it would be for you to learn a new platform. We have to factor that in because it is going to take time. 00;17;01;02 - 00;17;11;17 Joe It's going to take a little bit of money invested and it has to be worth it. There has to be a there there an audience there a reason to execute and from a content lens to make that worth it. 00;17;12;20 - 00;17;29;18 Jess All right. So we have seen a consistent record of our audience sizes we are making a little bit of money. We feel like we can handle the the little bit of friction that's going to come with switching and leveling up on a platform. So it's time to move on to the next one. But wait, you didn't think I was going to skip? 00;17;30;14 - 00;17;33;04 Jess P.S., don't be dumb. He's like. 00;17;33;04 - 00;17;36;03 Speaker 3 Us. La la la la la. 00;17;36;17 - 00;17;42;00 Joe La. Now, I thought we're going to get away with it without having to explain the situation in which we were dummies. 00;17;42;18 - 00;17;51;21 Jess The honor is all yours, Joe. OK, this is not our fault, to be fair. 00;17;52;28 - 00;18;13;23 Joe So when you're hacking Zoom's tools and you know maybe changing the view, if you will, whether or not it's that speaker view which automatically switches. Guessing based on a people's audio levels speaking or if you're up in gallery view and you're putting that through to your webinar audience or whoever it may be you may not be recording your video the way you think it is. 00;18;14;09 - 00;18;35;18 Joe There's a whole slew of settings there in the back, in the zoom. You know, if you have to actually go to like zoomed out us and go into your account, there can't do it through the app. And you have to make sure that all of these different styles of video recordings are enabled. It's just a little checkbox, but it's recording the speaker view recording the gallery view, recording the host view, and if you don't do that, you get one. 00;18;35;29 - 00;18;56;01 Joe And if there was, you know, gallery view set up, it just doesn't record it. And if someone wasn't speaking but was pinned or something stupid like that, they just don't show up in the feed. And it seems insane to me that a video the video settings and what is recorded wouldn't just be automatically tethered to the tools that are built into the front facing tool. 00;18;57;07 - 00;19;04;00 Joe So we we ended an event with a half hacker recording at the at best, it worked out better than it could have. 00;19;04;06 - 00;19;11;02 Jess But I'm here to tell you, Joe's live switching in Zoom was incredible. And I'm so sad that it didn't get recorded. 00;19;11;08 - 00;19;19;26 Joe If manual clicking of buttons to yeah. To facilitate the flow between the conversation is pretty pretty awesome. Thank you for that comment. 00;19;20;11 - 00;19;20;26 Jess You're welcome. 00;19;21;20 - 00;19;23;02 Joe So yeah, check your settings. 00;19;23;25 - 00;19;27;13 Jess All right. What's the next platform we're moving to Joe so. 00;19;27;28 - 00;19;43;07 Joe All right. So we're moving into the slightly more esoteric, a great platform called Maestro, not as ubiquitous system, but more powerful and better for broadcast so do you want to get us kicked off with the good here? And why might someone want to use a maestro? 00;19;44;04 - 00;20;14;22 Jess Yeah, I love Maestro. Maestros Rad Maestro has built in ticketing and communication, so that's a first way you're starting to really branch off from Zoom. Although I guess Zoom has all those apps that you can integrate. But like Maestro has a really robust ticketing system built in that is made for event producers. So that's number one. Number two, Maestro has a bunch of built in interaction tools that are really neat that you can control from the back end of Maestro. 00;20;14;22 - 00;20;35;08 Jess And then that immediately hit the front end so that your audience can interact. And we'll talk a little more about that here in a minute to Maestro is highly customizable, so we're starting to move out of that. Sort of like Zoom is ugly land. You can start really thinking about how your digital space is your brand space when you invite folks in. 00;20;36;15 - 00;20;56;08 Jess And while it is more expensive than Zoom, it's still not that bad. They've got a couple different price levels, and the lowest one is totally doable. If, as we said before, you've sort of gotten the hooks in through Zoom, you've got an audience, they're willing to pay some money. Easy, easy to to do. Maestro, would you throw anything else on that list? 00;20;56;24 - 00;21;18;15 Joe Yeah, just the idea that it's built for the Internet, is built for performance, is built for live streaming. It's it's not a video conferencing utility like Zoom is. It's actually designed for something to be broadcast to like a digital stage and then a whole bunch of audience members to watch and interact. It's just built for a different world. 00;21;18;15 - 00;21;22;02 Joe So that's a really good thing if you're trying to put on a live performance in the Internet. 00;21;22;18 - 00;21;27;06 Jess OK, so we love Maestro. What is it? What? What's bad? What's the bad? 00;21;27;10 - 00;21;47;06 Joe I love, love, love, love, love. There's no bad no bad at all. There are all these platforms are perfect. I will say on the bad front, like I mentioned before, that sort of investment in money, but also in time, in energy. Right. It's just kind of hard to build up the experiences so that they feel like they exist in a big space. 00;21;47;06 - 00;22;00;21 Joe Like you need to put a lot of time and energy into learning the tools, into figuring out how all the different buttons work, into imagining the experience that your audience is going to be having in their and actually designing it to let them do that, which is kind of hard. 00;22;00;28 - 00;22;32;03 Jess Yeah. And actually, to the point you were saying about it, making it feel like a big space Maestro doesn't do multiple locations particularly well in my opinion. Like for the same event, they kind of do that one main stage they have the ability to do breakout what we would, you know, think of as breakouts in our heads. But it's just not quite it doesn't feel like a big, huge digital event space that you can wander around and discover what's going on in different places. 00;22;32;20 - 00;23;02;13 Joe Yeah, it's a fairly flat experience. The other sort of net negative in here is that, you know, when you're scaling up here, it really does take a second person, a second producer inside of this to really manage this interaction tools well. Since where you can you can be a one man band within Zoom. You know, it's a little clunky trying to manage Q&A sometimes, but you can make it happen with with Maestro and, you know, really utilizing this for building up those audience engagements and experiences for the audience. 00;23;02;27 - 00;23;14;06 Joe It's going to take a second person to really do it. Well, can you do it by yourself? Probably. Should you ask a friend to come help out for that first one to justify it? Yes, absolutely. 00;23;14;17 - 00;23;45;28 Jess Yeah, I love that. Great. And then really the ugly on Maestro. There's not a ton, which is great, but to the point you were making about Zoom with the up charges, this is very prevalent with Maestro. Maestro is one of those live streaming tools there's sort of a whole ecosystem of these that comes from an older business model pre-pandemic where they're charging you per minute per 15 minutes per stream per. 00;23;45;28 - 00;24;10;20 Jess You know, it's just like all these little time based up charges. It's very difficult to get any sense of how much you're going to have to pay for any one event until you know exactly how many people are there, exactly how long they're going to stay. What you're never going to know. I was actually just re reviewing their pricing sheet before while I was working on on this episode and was like, oh shit, there's a lot of bucket up charges. 00;24;10;23 - 00;24;12;06 Joe I'm still confused. 00;24;12;11 - 00;24;12;20 Jess Yeah. 00;24;14;27 - 00;24;31;22 Joe But yeah, I love the call out that you made to sort of the old business model. It's just like it was like a margin based business model. It's like, hey, how much does it cost us to just like host videos and pay for electricity? Great. Like, that's on a per wattage per time basis. Let's just pass that through. 00;24;32;01 - 00;24;36;00 Joe Yeah, and it's just like, it's not user friendly. It's it's clunky. It's ugly. 00;24;36;16 - 00;24;42;17 Jess OK, Joe. So when should someone consider using Maestro as their platform? 00;24;43;14 - 00;25;21;03 Joe I think when you're crossing that threshold from, hey, we're just doing simple Q&A to, hey, we want people to really be engaging and interacting with this broadcast, interacting with this live stream, you know, again, possible in Zoom. Absolutely. You can you can do magic with the chat but if you really want to think about it and upload that experience and make it feel a bit more professional, feel a bit more sophisticated and actually have people engaging and interacting in a substantive way beyond just chat, I think it's a really good time to to make the move up to a platform like Maestro and put the time and the energy into designing those experiences thoughtfully for 00;25;21;03 - 00;25;21;19 Joe your audience. 00;25;22;18 - 00;25;45;29 Jess I agree. And that's really also the lead into how to make Maestro worth it. If you are going to use it, get clever and design intentional interaction that let you learn about your audience member and start to segment them, market to them afterwards. Right? Consider building and merchandise sales because Maestro actually is really good for that as well, that they consider that a form of interaction with the stream. 00;25;46;28 - 00;25;53;23 Jess So yeah, I think that's really someone who's going to really make it worth it to use. Maestro is going to be thinking about things like that. 00;25;54;03 - 00;26;09;16 Joe Yeah. I love the way that you put that, basically like let people tell you what they're interested in. You give them things to do, give them things click, give them things to interact with, and they're going to self-select into a category that lets you know, Hey, next time you're doing something like this, like sell it to me, I'm raising my hand right now. 00;26;09;25 - 00;26;10;18 Joe I want to be part of this. 00;26;12;00 - 00;26;16;27 Jess So when when should someone consider leveling up from Maestro to a different platform? 00;26;17;23 - 00;26;36;28 Joe I think a lot of people can hang comfortably in my show forever if they want to. Right? It does have that semi flat experience, right? It's the last people interact with the broadcast, but it doesn't allow people to go much deeper than that. Interact with other audience members too, to expand in the digital space and give people access to other things. 00;26;36;28 - 00;26;55;01 Joe So I think if, you know, people putting on these live performances want either of those things, want to give their sort of audience members more agency, the ability to interact with each other, interact directly with the people in the broadcast or in the stream. I think you got to start looking and moving outside of my show to do that. 00;26;55;20 - 00;27;10;18 Jess Love that. And also probably you want to be thinking that you can charge a higher ticket price because we're starting to we're going to start moving into expensive land with these platforms after we leave. Maestro, Oh, absolutely. 00;27;10;18 - 00;27;26;04 Joe I think that the sort of level of audience access and engagement sort of will go hand in hand with a higher ticket price. How are you going to justify that higher ticket price? If you're not doing something more interesting, more access oriented, more agency oriented? 00;27;26;18 - 00;27;34;24 Jess All right. Before we move on to our last platform, we, of course, must do. Don't, don't, don't be dummies like. 00;27;35;17 - 00;27;38;23 Speaker 3 La la la la la la la. 00;27;39;02 - 00;28;00;16 Jess And I thought of one actually while we were talking, and I didn't even jot down for myself, which is I don't think we actually did this, but this was the thing I didn't know that I learned across time at our company with Maestro, back to the whole up charging and the time based user fees don't quote someone out exact prices. 00;28;00;20 - 00;28;29;19 Jess Give them give them the quote, an actual quote, and put a mechanism in your contract that they will pay for the final usage on on maestro because it's just too hard to figure out what you're going to end up having to pay. I mean, I guess if you're a person that owns a license, right? And this is really only true if you own a license to maestro and you're helping other people put things on or other departments or whatever it is, just know that you're just not going be able to know the final price. 00;28;29;19 - 00;28;30;25 Jess So don't tell someone you do. 00;28;31;20 - 00;28;50;04 Joe Yeah, I think that's great. Great advice. Just universally, it's like, yeah, any time there is, you know, potential variability in cost in a way that you cannot possibly pin it down until after the fact. Like, do not take that on. Do not unless you have a whole a whole ton of data that allows you to like very reasonably estimate it. 00;28;50;23 - 00;29;00;10 Joe Don't do that to say, hey, you do your client are on the hook with me for this yep. And we'll be nicer. You be nice, us, everyone will be happy and no one will go bankrupt. 00;29;00;29 - 00;29;04;04 Jess That concludes Jess's Business Advice for Dummies. 00;29;06;07 - 00;29;20;23 Jess All right. All right. We're heading into the homestretch prepare. And I bet you can guess what the last platform is, probably because it's right in the title of this episode. Hoover Just kidding. Just getting kind of like Hoover. 00;29;20;24 - 00;29;22;09 Joe No comment. I plead the Fifth. 00;29;22;14 - 00;29;23;09 Jess Where are we going, Joe? 00;29;24;00 - 00;29;27;01 Joe It wouldn't it wouldn't be us if we weren't talking about Hoffman. 00;29;28;15 - 00;29;29;03 Jess That's true. 00;29;29;21 - 00;29;49;06 Joe But that comes both from a very genuine, warm place in my heart. I think happens an amazing piece of technology. I think the team at Hopkins is awesome and also, like, we use the hell out of that platform, right? It is. It is one of the more flexible one of the more complicated. And it's a really great, really great tool that I'm excited to talk about. 00;29;49;20 - 00;30;00;29 Jess Me, too. This is like really the old don't reinvent the wheel. Just learn, learn from us. All right, so let's dig in to the good. 00;30;02;18 - 00;30;29;17 Joe The good so as we've gone down this funnel, you've probably seen Zoom very, very on customizable micro get better doing more feeling more like my brand feeling a little bit cooler colors, logos, images happen lets you take that to the extreme. You can design this thing with an inch of its life to feel like your space logos, branding colors down to the like CC level. 00;30;29;17 - 00;30;48;18 Joe You can make tweaks and adjustments and make this really feel like your space so that when you're attendees, when you're audience, when you're patrons are coming into this, they feel like they know what they're getting into. They feel like home doesn't feel likes. It doesn't feel like a web page feels like a really immersive virtual venue experience. 00;30;48;25 - 00;30;49;21 Jess Maybe even. 00;30;49;21 - 00;30;49;25 Joe So. 00;30;49;27 - 00;30;52;05 Jess Valuable fun dare I say. 00;30;52;15 - 00;30;53;07 Joe The fun. 00;30;53;27 - 00;30;54;12 Jess Fun. 00;30;54;12 - 00;31;05;08 Joe Freaks. So crazy. So I think that's absolutely huge. And it's such a leg up that that happen. Has that level of customization as possible. What else? 00;31;05;29 - 00;31;27;06 Jess Oh, I think you got to hit the accessibility support, right? Because we sort of think about live digital as like inherently like an act of radical accessibility. And in actually has done an incredible job in our opinion of adding more traditional accessibility features like what we used to think of as accessibility, which still is, but it's only one little piece of the pie. 00;31;27;14 - 00;31;59;01 Jess So they've got incredible integrations for third party apps, for interpretation and captions. They just keep adding awesome integrations for you to send, you know, certified captions, live captions, straight to the stage without a third party app. They really have, in my opinion, put a huge priority on on these tools. And I haven't run across any platform that has such in-depth and really thoughtful accessibility tools. 00;31;59;04 - 00;32;14;12 Joe Yeah. The focus that they've put on that, especially given how difficult it is for a platform with the complexity of having to do something like that. Right? It's not just a video player. It's not just YouTube's player that great pretty easy to integrate, you know, and I bought that, you know, reads the audio and writes all the captions done. 00;32;14;29 - 00;32;27;02 Joe It's like many layers of video players, many layers of complexity. And they they really have stepped up and said, this is a priority and we're going to get accessibility features and do every nook and cranny of this platform. 00;32;28;02 - 00;32;50;11 Jess I love it. They also have lots of integrations on the node of third party apps, everything from the kind of stuff you'd be looking for if you're a conference user to you know, things that we use in more entertainment, facing experiences so that just like an awesome app store that you can plug in, if you've got accounts for all kinds of manners of things. 00;32;51;16 - 00;33;08;01 Joe Such good stuff. Another big, big good here. I felt weird to say whatever Now, another great set of features here, which is very different than a lot of platforms that exist out there, is actually integrated ticketing. 00;33;08;18 - 00;33;09;02 Jess Oh, yeah. 00;33;09;14 - 00;33;42;09 Joe So it can be kind of clunky to sell tickets over here and ship people over there. We talked a bit before about, you know, Zoom's integration with Eventbrite. Great, helpful. Does the trick. But it also locks up your data in separate places. It gets a little clunky. And so to have everything unified and to be able to map analytics all the way from the first point of interaction with your event, you know, the ticket purchase all the way through to the actual engagement with the event itself and anything that's happening sort of post event, it's all right there. 00;33;42;13 - 00;33;47;29 Joe And it's it's all so robust. They have incredible analytics, so in-depth, so many reports. 00;33;48;08 - 00;33;49;14 Speaker 3 So complicated. 00;33;49;24 - 00;33;53;20 Jess On any given day, you can find us buried underneath all of the reports from. 00;33;54;09 - 00;34;05;09 Joe Yeah. So if you have the need, if you have the want, if you have the skill set, the numbers are there to slice and dice and to take actionable learnings out of and make business decisions with. 00;34;05;14 - 00;34;19;04 Jess So we don't like hop in or anything. It's hey there. Just from the good. But, you know, let's be fair. We got to give fair assessments. We want everybody to really know what they're in for. So so there's some bad that comes with hop and in our opinion. 00;34;19;19 - 00;34;25;19 Joe Yeah it's it's true there's bad bad apples and every bunch. What are we doing? 00;34;25;22 - 00;34;26;27 Jess I have no idea. 00;34;28;13 - 00;34;46;09 Joe But for sure, I think there is a really high barrier to entry for hop. And it is a complicated platform with all the good comes. Yeah, that complexity and that emotional and time investment into just like going through every menu and figuring out what they do and how to tweak it and how to hack it, how to make it work. 00;34;46;13 - 00;34;59;23 Joe Oh, this schedule over here and oh, that date field over there and crap. All of a sudden everything's broken again. It's just it's a lot. It's a lot to get set up well and you can do a lot wrong and you got to go back and fix it. It's it's a lot. 00;35;00;09 - 00;35;00;19 Speaker 3 Yeah. 00;35;01;00 - 00;35;27;01 Jess We didn't, we just, we just found I mean, y'all, we have done near a hundred shows on hop and we are power users, and we just found another thing that messed up. We had a show live and like, we had all the settings ready to extend the the venue because we knew that was going to happen. And then it turned out there was like a secondary setting for that nested in some other menu that we missed. 00;35;27;04 - 00;35;29;24 Jess Yeah. And then tickets were sold out and people were tweeting at. 00;35;29;24 - 00;35;30;14 Speaker 3 Us. 00;35;30;21 - 00;35;35;17 Joe As a quick fix just to quickly shift back to the good. Excellent. Customer support really helped us out of a pinch in that one. 00;35;35;21 - 00;35;37;09 Jess Yeah, that's so true. But yes. 00;35;37;14 - 00;35;42;01 Joe But boy, oh boy. I would have just rather that that extra set of date feels non-existent. 00;35;42;02 - 00;36;12;03 Jess Yup, yup, yup. I think another another bullet under the bad potentially is just that if you're going to use any of the areas of a shopping venue that require or enable video sharing that's there's a lot of ways for attendees tech to start failing or for them to perceive their tech as failing. Like, and that's a way it differs quite a bit from Zoom webinar or Maestro, just being a chatting attendee on the stage and hop in. 00;36;12;03 - 00;36;39;04 Jess There are areas where you can go and you can get on screen, but you know, do you have your VPN on at work that's going to throw things haywire. If you're on Edge the Edge browser, that'll throw things on you know, haywire. There's any number of little weird tech things that once you try to put your audio video on can can go wrong and in our experience can panic non-technical attendees. 00;36;39;24 - 00;36;55;07 Joe Yeah, absolutely. On that's, you know, the happen desktop experience is a browser based experience and so that adds so many layers of complexity to what could happen. You know, are they in Chrome? Are they on a PC? Are they on a Mac? Are they in Firefox? Are they in Internet Explorer somehow? How did you get there? 00;36;55;11 - 00;36;57;26 Jess Yeah, how did you get Internet Explorer? I thought they were tied. 00;36;58;15 - 00;37;17;06 Joe And each one plays just a little differently in terms of how camera and audio visit permissions are granted. And it just it adds many, many potential pitfalls. And so if you're trying to, you know, foster the experience for 3000 people, like some people are going to have issues and some of those people are not going to know how to sub themselves. 00;37;17;21 - 00;37;19;24 Joe Some of those people are going to get mad at you. 00;37;21;15 - 00;37;21;27 Jess It's so. 00;37;21;27 - 00;37;22;09 Speaker 3 True. 00;37;23;00 - 00;37;59;02 Jess We have some good tips for that. Coming shortly. Yeah. And I think like the last thing, at least for me that is on the bad list is that with all the good that there are so many analytics that come with using hop in, they're kind of just a massive spreadsheets. So I feel like even for us, we're, you know, two years in over two years and to using hop in and we're just getting ahead of all of this enough to start building models and pivot tables and like doing something with this massive spreadsheets like Fed to really take a guess. 00;37;59;02 - 00;38;17;09 Jess We go and we'll look through the analytics. You know, obviously like our live digital strategists are going to want real data to inform the things that we suggest. But I'm going to take a guess out of those almost hundred shows that maybe like three people ever bothered to actually look at anything other than how many people showed up against how many people registered. 00;38;17;22 - 00;38;19;26 Joe Yeah, that hurts my heart. And it's so I know. 00;38;20;21 - 00;38;32;15 Jess Because there's so much information there, but it's kind of like you say, Joe, right? Like it doesn't if there are a bunch of analytics and no one uses them, their use, that doesn't matter, right? Yeah. It can't go on the good if no one uses them. 00;38;32;17 - 00;38;53;26 Joe Yeah. Like, what are you recording? If it just goes off into the ether, no one ever looks at it ever again. That the anecdote I like there for for people who get this reference but Nike FuelBand back like ten years ago, there was this Fitbit style device from Nike that would just like record things, not even where they were full points. 00;38;54;15 - 00;39;06;06 Joe OK, right. And like, it became like a little craze and people would like have their Nike FuelBand and getting their fuel points, but then no one would do anything with that information. They would just buy this hundred and $50 bracelet and then get turned. 00;39;06;07 - 00;39;07;08 Speaker 3 Or well, it's. 00;39;07;19 - 00;39;18;16 Joe Collect your points that that didn't mean anything. They were made up Internet points that never connected through to any action or connected through to any next step drove me nuts. But that's. 00;39;18;16 - 00;39;19;19 Jess The beginning of Web three. 00;39;21;16 - 00;39;23;17 Joe Is the beginning of fitness trackers for sure. 00;39;23;19 - 00;39;24;11 Jess Yeah, yeah. 00;39;24;11 - 00;39;30;29 Joe Silly, silly. So if you're going to record all this good analytics, you should should use them. Yeah. Look at them. Just plug them. 00;39;31;10 - 00;39;40;13 Jess We can help you with that. Oh, the ugly. What's on our the ugly list for happen oh. 00;39;41;10 - 00;39;46;04 Joe You can't get around the fact that it is all racing. 00;39;46;10 - 00;39;47;02 Jess Yeah, this. 00;39;47;02 - 00;40;17;04 Joe Right. We talked about the benefit of ticketing through it they take a cut of that ticket fee. We talked about the number of people that you can have it it you pay for all those people and if you want you know the highest level of access the most and best tools like you do need to upgrade upfront to a inexpensive subscription and it's just, you know, thousands and thousands of dollars to invest in this and it's worth it if you're doing lots of events and you have a team to put them all on. 00;40;17;28 - 00;40;29;14 Joe But oh boy, that number is scary. That number is ugly. He stares you down and it's a test to pull the trigger. If you don't have the plan for how to utilize it. 00;40;29;14 - 00;40;49;27 Jess I think that is an excellent encapsulation of that. So let's expand a little further on when when to use it to the point you were making, Joe. I think like large scale events where you know you're going to drive a ton of value and you need a lot of agency for attendees so that's one that I think about a lot, right? 00;40;49;27 - 00;41;12;00 Jess Like folks who have an audience, a community that they're gathering so they can do some modeling around tickets and ticket revenue and then who have a goal that goes beyond just getting someone into the live digital event who is thinking about how to interact and design interactions that teach you about those people, who is thinking about where they want those people to go after that digital event. 00;41;12;00 - 00;41;16;16 Jess That's the large scale events. That's sort of where I think you should be thinking about happen. 00;41;17;05 - 00;41;38;21 Joe Yeah, absolutely. Large scale. And how many of them are you doing right? You can't can't really just be for one offs, right? Like all caveats, you could do it just for a one off event. It's friggin massive. But we think the most value in again, back to those analytics and how you're using them back to branding the space to make people feel like they're inside of something uniquely yours. 00;41;39;01 - 00;41;56;28 Joe Like you got to keep them coming back. You have to engage with them multiple times across the year. You have to utilize this platform, utilize that subscription all that time and energy. You're going to invest in learning the platform, building each of these events app like you want to put it to use by having many, many points of interaction, many digital experiences. 00;41;57;20 - 00;42;01;08 Joe And you got to have a plan and strategy for making that worthwhile for your company. 00;42;01;23 - 00;42;30;21 Jess Yep. And I will put in a honorable mention that I think you can think about happen when you're doing smaller scale events, but it really needs to be a smaller scale event that is like highly meaningful and really special and like maybe provides some kind of heightened access to something your audience wants so that you can charge more obviously you know, but happen does facilitate that sort of you can design things like that. 00;42;30;21 - 00;42;55;18 Jess And if you didn't know there's a certified agency program with hop in so you can engage one of those partners and use their license, pay them basically to produce your event on their agency license for a slightly lower cost than just like going hog out and getting the whole thing yourself. But that's not right for most situations. I just wanted to mention it because we have seen that work in our own work. 00;42;56;11 - 00;43;07;19 Joe Absolutely. I think we're, like you said, giving credit to happen for they're trying to make it work for absolutely everyone, but they want everyone in the world to be able to use their their platform, their technology, their tools. 00;43;07;24 - 00;43;45;05 Jess Love it. OK, so I feel like we've mostly we've kind of covered how to make it worth it in all of our answers to these things. But I did I did want to say very specifically that like if you can, if you are inclined to and can create an experience that wins from one to many, i.e. a broadcast on a stage, going out to a bunch of people in chat, like on zoom to many to many, which in Japan is their sessions area where you can put lots of people together on screen to one to one and back again, then happens your platform for sure. 00;43;45;07 - 00;43;45;20 Joe Dreamy. 00;43;46;01 - 00;43;52;11 Jess Super dreamy. So when does someone level level up from happen? And where, where the fuck do they they go from? There you. 00;43;52;11 - 00;43;52;23 Speaker 3 Go. 00;43;54;02 - 00;44;18;06 Joe Oh, boy. I mean, if you have more money than God and you just want to build something 100% custom, like go for it. You know, there's organizations like G to planet that will just basically like a dev shop, like build you a custom website, a custom experience that is exactly to a tee designed for and with you to do what you need for that event or that series of events. 00;44;18;23 - 00;44;30;01 Joe And if you have the money and you have the team to build that thing to be thoughtful about how that thing should be built, absolutely. It could be worth it because you can have it be 100% to your specification. 00;44;30;04 - 00;45;07;06 Jess And I was thinking in addition, maybe another where place you would branch off from, you know, zoom maestro and hop in as if you are an organization or a brand that's hosting tons of maybe like internal events. There are platforms like Bevy that sort of add an extra layer that are platforms we've chatted about today. You don't have where there's like an entry point to the brand that shows you all of the events that are coming up and that allows you to decide which ones you're signing up for as opposed to with happen for instance, if we would do that, we would make a third party website, right, with like listings and things like that, 00;45;07;06 - 00;45;14;25 Jess but it'd be separate hop and venues, platforms like that connect that sort of entire ecosystem for one single brand together nicely. 00;45;15;02 - 00;45;19;27 Joe Yeah, a really good call out. So it's more like instead of leveling up, it's like a step to the right. 00;45;20;06 - 00;45;23;05 Speaker 3 Yeah, yeah, exactly. It's like my knees are slightly different. 00;45;23;05 - 00;45;26;00 Joe I need everything collected in one page. Thank you. Bye. 00;45;26;05 - 00;45;27;06 Jess Yes, I love that. 00;45;27;11 - 00;45;40;19 Joe And absolutely a bevy feels great for that. Even a platform like Disco which they education, focus, housing. Oh yeah. Events all inside of one sort of comfortable to access destination for for the people who want to use it. 00;45;41;08 - 00;45;43;28 Jess Like that a lot comfortable to access. 00;45;43;28 - 00;45;44;06 Speaker 3 Yeah. 00;45;44;18 - 00;45;45;21 Joe Whatever that means. 00;45;46;03 - 00;46;09;17 Jess So we've come to pass. Don't be dummies like us. But here's the thing. We've made too many mistakes on hopping. It was impossible to just sort of highlight one. So instead of Don't be dummies like us, we're going to just highlight I think are two top three pro tips we utilize to be building successful experiences from the beginning on happen. 00;46;10;16 - 00;46;34;18 Joe You have to be absolutely maniacal about testing the user experience and the different pathways that someone can take, how they enter the event, how they navigate the events, click every button twist every knob, pop every pop it. If you haven't seen it happen with your own eyes, it is not real yet. Yeah, you need someone on your team who has said, Yes, I saw that it worked. 00;46;34;18 - 00;46;42;27 Joe Yes, this captions came through. Yes, that switch was switched. Yes, that comment was commented if you haven't seen it, it may as well not be real. Test, test, test. 00;46;43;04 - 00;47;17;02 Jess And consider making guides that sort of sum up all that testing. Whenever it's something that's relevant to your attendees. I think we often are thinking about making guides for like recommended tech settings, right? That's pretty consistent. And not everybody understands that. How to cast on all the different frickin casting devices, tips for moderators, tips for tally and all of those learnings if they can be put forward to your attendees in a fun, pretty succinct guide. 00;47;17;02 - 00;47;21;25 Jess That's just like yet another step of the maniacal testing process. 00;47;22;12 - 00;47;24;06 Joe Absolutely. OK, what else? What else we have? 00;47;24;29 - 00;47;47;29 Jess Ooh. I mean, buy you back to what you were saying somewhere a little bit before. We always have a dedicated tech support team member on screen in a sessions room in hoppin. That's easy for the attendees to find which for us means we make the outside cover of that room, our own brand and it says it screams really tech support. 00;47;47;29 - 00;48;21;13 Jess That way it stands out from all the other, you know, rooms on that level. And I think it's important to note, like at least for us, we found that the yes, the function of that obviously is to have someone who can directly connect quickly to a attendee to help them with their technology, but also in a digital environment, where everyone's sort of reduced down to an avatar and a chat and technology that's just not cooperating, sometimes just having a friendly kind of calm face on screen does all the work. 00;48;22;07 - 00;48;38;05 Joe Yeah, the number of times we've just had people be like that, that sigh of relief when they see a human being know, they can hear that human beings are having audio issues. They see that human being, they go, Oh, thank God, thank God. Not another disintermediated chat bot. 00;48;39;02 - 00;48;43;08 Jess OK, so that's one and two. What's our last tip for everyone on happen? 00;48;43;19 - 00;49;05;03 Joe You got to build templates templated drop sheets for client assets just there's a million different things that need to be put into the venue. You know, back to the complexity of learning how to do it. And it just has to be as simple as possible to communicate to someone who has never seen the inside of you. Oh, my. 00;49;05;03 - 00;49;05;15 Jess God. 00;49;05;21 - 00;49;15;04 Joe Forbes invest the time and energy yourself or invest the time and energy in communicating to someone else what you need from them without them needing to know what you're talking about. 00;49;15;04 - 00;49;15;16 Speaker 3 Yeah. 00;49;16;24 - 00;49;48;24 Jess And if you happen to be an organization that uses Big Mac, you're in luck because they've built all these Big Mac templates to allow your client to, like, pored over all that stuff. But for 90% of us, I assume we're not using Sigma. So yeah, we build drop sheets for all of those assets. As Joe said, the copy CSC is harder but definitely we've we've perfected that over time to be as easy and sort of scalable as possible. 00;49;48;25 - 00;49;49;00 Jess Yeah. 00;49;49;14 - 00;49;53;05 Joe Get ready to be well versed in the language of happen. Yep. 00;49;54;16 - 00;50;08;13 Jess Joe that's our platform Smackdown Zoom versus Maestro versus Hoppin Quick, Dirty, hopefully helpful. If you have any other questions, you know where to find us. We're always here. 00;50;09;01 - 00;50;17;01 Joe Do you want to hear about other platforms? We could come you around to how we carry on us. Let us know what you want to hear about what you opinion is on. 00;50;17;09 - 00;50;30;01 Jess All right. Thanks for listening. This has been an excellent episode, but share this with someone you know who's scratching their heads over. Having been assigned the job of deciding on platforms for live digital events. 00;50;30;01 - 00;50;34;03 Joe Tag it is. Yeah. How about that event manager and whatever company you know. 00;50;35;17 - 00;50;36;08 Jess I'm Jazz. 00;50;36;12 - 00;50;37;00 Joe And I'm Joe. 00;50;37;07 - 00;50;38;10 Jess And we'll see you next week. 00;50;45;13 - 00;50;51;10 Jess I love a world where we have to just start learning platforms we haven't used yet because everybody wants us to do smackdowns. 00;50;52;09 - 00;50;54;18 Joe Tell me about Goofball. I need to know. 00;50;54;18 - 00;50;55;09 Jess How it works. 00;50;56;09 - 00;50;56;18 Speaker 3 Is that. 00;50;56;18 - 00;50;57;05 Jess A platform? 00;50;57;06 - 00;50;58;03 Joe I don't know. I just made it up. 00;50;58;13 - 00;50;59;03 Speaker 3 Oh, OK. 00;51;00;04 - 00;51;01;19 Joe It's probably a cryptocurrency.