**Dane:** [00:01:00] Welcome back to the Econ Dev show Today. We're here with Lindsay Wisneski. She's the Chief Marketing Officer for the Greater Yuma Economic Development Corporation in Arizona. Lindsay, welcome to the show. 

**Lyndsay:** Hi Dane. Thanks for having me.

**Dane:** Well, I'm really glad to have you. This is gonna be fun because as I was mentioning before, I have spent a lot of time in Yuma, but it has been a, it's been a really long time. I had, I guess my uncle and my aunt and all my c and a bunch of cousins lived there, and so we would go there for, for a number of years.

**Lyndsay:** Oh wow.

**Dane:** I have these, memories of, I guess it's probably changed a lot in the last 20 years.

**Lyndsay:** And then hopefully we can dive into that. But yes, Yuma's a lot different than it was, 20 years ago, even, 10 years ago. So I'm

**Dane:** I, I just remember, riding motorcycles in the desert and, just all kinds of stuff. And it was really hot at Thanksgiving. I remember that, that, you know, that just really stands out.

**Lyndsay:** Yeah, it's gets pretty warm here actually, but we, we love it. We're desert dwellers, so we love being [00:02:00] out doors and going to the dunes and the imperial sand dunes just in California, and it's, it's a lot of fun.

**Dane:** Okay. So for our listeners who don't know, tell us, where in Arizona, Yuma is.

**Lyndsay:** So Yuma is actually a really unique location. So we like to say that we are a binational mega region with four states and two countries. We sit right on the border of Mexico as well as Arizona and California. So we are a, a wonderful binational area that has about 50% bilingual population. You know, we have about 1.8 million people within 60 miles when you go into the, the Mexico and California in, in our area. So it's, it's a wonderful place. It's huge. It is a little hot, but it's a dry heat, so we love it. Yeah.

**Dane:** So, economic development wise, right? You've obviously got a lot going on with that, with the sort of by national multi-state sort of setup. What, you know, what are the drivers, what's driving it there?[00:03:00] 

**Lyndsay:** So our economic development has really, taken off in the last 10, 20 years. We've, started with the heritage area here locally, did a river cleanup and really cleaned up our Colorado River area. We are an ag industry hub. We produce around 90% of the leafy greens in. The entire country in US and Canada.

**Lyndsay:** So we are, the lettuce capital of the world, sunniest place on earth, all of those. But one thing that we are really excited about is we have five major industries, actually. A lot of people think just ag, but we have logistics and distribution. Agriculture tech, ag technology, advanced manufacturing, and we even have a very robust aerospace and defense industry as well.

**Lyndsay:** We are home to two large military installations. The the US Army Yu Approving Ground. As well as the Marine Corps Air Station, Yuma. So we have five major industries that a lot of people don't really know about and [00:04:00] we, we really have noticed a lot more interest in those areas. Our location, I think seems to be the biggest driver of where we are.

**Lyndsay:** We are so close to, I think it's, within six hours, five ports of entry. The major port of Long Beach, the San Diego port. We have two ports here locally in, in. You know, near San Luis, we are just a, you know, huge mega region and have all of these wonderful things that we as a chief marketing officer, make it really easy for me to do my job.

**Dane:** Talk to us about the port and. The port's in Mexico. Talk to us about those because yeah.

**Lyndsay:** Yeah. so our ports of entry are run by the greater Yuma Port Authority. They, we have San Luis one and San Luis two. San Luis. Two is a commercial port of entry. A lot of people, don't know that it's there. It's. Actually has zero wait times. You can get into the port of entry with your shipments about 10 minutes through the port X-ray machines, everything else.

**Lyndsay:** So within 20 minutes you are in the country and you're out and you're on your way. We, everything [00:05:00] from advanced manufacturing parts, food, everything comes across our border and we, you know, welcome that. Here locally, our pedestrian port is actually San Luis one. it's seen a 40% increase in growth over the last five years, so they're actually in an expansion right now.

**Lyndsay:** They're expanding it to 16 lanes so that we can get, you know, less wait times for people to, for tourists and, and those people to come over. We have a very large binational workforce as well. Lots of people live in Mexico, work in Yuma, San Luis area, so we welcome all that too.

**Dane:** I've been through that port. I've walked through there a number of times, so I'm sure it's, it's

**Lyndsay:** Yeah. We also have a port, sorry to interrupt you. We also have a port in, Los SGAs and,

**Dane:** Oh, that's the one I've been through a lot. I've been through that one a ton. Yes. Alga.

**Lyndsay:** Yes. That's a very good, walking port. You can, you know, we have two tribal, communities here. The cocoon, the croon and the koon have a casino right in the Imperial sand dunes.

**Lyndsay:** [00:06:00] And you can park there and walk over to Los Es. And we have a lot of, medical tourism and things like that. And you can get. Great restaurants and food and it's just really easy back and forth to, you know, park. Go for the day, come back.

**Dane:** That's right. I think my family went across from medical tourism, you know, and I remember that my cousins and I had my first beer in Mexico, We went and found food that was fun, but,

**Lyndsay:** were 20. You were 21 though. Of course. So

**Dane:** so let's talk about, you know, you're, you're in charge of marketing, so what does that, what does that look like?

**Lyndsay:** I love marketing. I'm so excited to talk about this with you. So, just to give you a little history of me and how I got into economic development, I was, I'm married to an active duty Marine, Marine Corps officer, and we were stationed in Yuma almost 20 years ago. And during that time, I was a stay at home mom.

**Lyndsay:** I started working in marketing and education and then moved to the actual visitors bureau here in Yuma, the the Yuma Visitors Bureau. And so I worked with Visit Yuma for a few years and [00:07:00] I loved it. It was great. I got to share why people should come and visit an opportunity.

**Lyndsay:** At GYDC opened up for marketing, and I thought it would be a really great transition from getting people to come visit to getting people to come live and work and do all of these things. And so it's been really great. I came on almost three years ago and like of a lot of EDCs, 

**Lyndsay:** There's a small team doing a lot of jobs, wearing a lot of hats, and so we didn't have a lot of assets. When I came in the door. We didn't have a lot of photography or, videos, anything to really market with. So we spent the first year rebranding, building new website, doing all of that, 

**Lyndsay:** Like I said earlier, it's really easy to market this location. We have so many great assets and one thing that's really exciting about Yuma is the partnerships, the way that you see the municipalities, all of the entities, the colleges all work together. I've just never seen anything like it. Everybody's on the same team.

**Lyndsay:** You don't have the municipalities competing against each other. They want everyone to thrive. It is just a really, [00:08:00] really unique, I like to call us a unicorn. There's not a lot of other places like us with our binational presence and all of our industries, and so marketing for this region. I started to look at what other eds are doing.

**Lyndsay:** we, a lot of us use stats data. We're data heavy. It's an infographic with a beautiful photo with some data on it, with the current, you know, median housing prices, cost of doing business, utilities, and those things are great and they are important, and there are places for those in our marketing.

**Lyndsay:** But I realize I am, I'm a storyteller at heart. I love creating beautiful stories and I love talking about the people, When I was with the tourism bureau, we developed a film, some films called Hello I'm Yuma. And it was a kind of a reintroduction to who Yuma Arizona is. if you YouTube, hello, I'm Yuma.

**Lyndsay:** You'll see these beautiful, tourist based quality of life films and I thought those were so successful. Why don't we do something like that with economic [00:09:00] development? And I couldn't really find any other mini docs or anything like that out there in the world about economic development. So we created the Why Greater Yuma Video series.

**Lyndsay:** So why Greater Yuma? Essentially we broke it down to different industries. So you can find a film on aerospace and defense, and we interviewed the top companies here.

**Lyndsay:** It isn't me telling you why you should come. Here it is the tracks International vice president and it is the Yuma International Airport Executive Director and talking about how much cargo they push and everything else. 

**Lyndsay:** But they have unlimited airspace to do testing and all of these things, and so it was beautifully, these stories were beautifully told by these individuals, these CEOs, and these top people that chose Yuma. So we allowed them to tell their stories and we couldn't believe the, the feedback we were getting from not just site selectors.

**Lyndsay:** Site selectors, were like, we've never, this is amazing. Like, you put a person to [00:10:00] it, right? Like it wasn't just like tracks international's been here 20 years, period. Right. We, we heard from the VP why he chose here and why he's excited to continue to grow here. So all of the films broken down in industry are.

**Lyndsay:** Based around the same, you know, premise of why are you here, why do you stay here, what do you like about being here? And one thing we are super, super proud of is, yes, they say location. We logistically, we make sense, but our workforce and our people seem to be a common theme of every company that comes here.

**Lyndsay:** Loved working with our people. We have a very hard working community and people just go above and beyond. The way that we all band together and all these entities work together to make things successful is just beautiful. And you really feel that in these films. from a strategic standpoint, you can't really run a five minute film as an ad.

**Lyndsay:** So we broke those down into 32nd little clips and use those as the ads for people to click through and watch the full film. [00:11:00] If companies come to visit or ask about more information, we email them, them, these films so they can see them. it's been really great. And then we also developed a lot of collateral around them.

**Lyndsay:** So it's the photography and the stills from the videos that we've made. Magazines, we have a greater Yuma Regional guide that you can find on our website that's a 20 page magazine about. It's, you see images from the film, but you see all the data, you see maps, you see cost of living and graphs and all these things.

**Lyndsay:** So we've developed 'em around the industries and these films just kind of took all of our collateral to, to the next level, and it's been, it's been really, really fun.

**Dane:** let's say somebody's listening

**Lyndsay:** Mm-hmm.

**Dane:** they say, you know, that's great, but you have a lot of assets and you have, these businesses that obviously move there because it's such a great place and I don't have that. Or maybe, I don't think I have that. what do you advise them to do?

**Lyndsay:** We get people that are like, there's nothing to do in Yuma. You know, we, we had the same thing where. Do we have? Do what do we have? [00:12:00] Right? And until you really start digging into your community and looking, you have so much more than you think you do.

**Lyndsay:** Like you have, your municipalities are working hard, they're trying to come up with incentives, they're doing these things. Look at what you have. Even if you just have one company, right? You just have one small company or a company that has a hundred employees. You brag about them. You find out, let them tell the story.

**Lyndsay:** You can start with one company. You don't have to have five huge industries like we do. You can have one. You, you know, and I've looked at, I wanna give this example. There's a town in in Arizona called Surprise, surprise, Arizona. Their marketing is so fun, they, they're.

**Lyndsay:** Community wanted a Whole Foods, and they ran a fake commercial, like, like warning signs, you know, like, oh, there's a kale shortage. And they got the mayor and the police chief in this, this funny commercial. [00:13:00] And they, I, you know, I don't know if today they have ACOs or a, whole Foods or not, but I know that they, you know, were talking about it.

**Lyndsay:** They took something. That they wanted a Whole Foods and they made it like a kale emergency. They were outta kale and they needed a whole foods. So you can really take marketing to the next level in ed. And I think a lot of people get nervous to do that. I think they, oh, they just wanna look at stats.

**Lyndsay:** That's all they wanna see. But, but really it, you know. We want to feel emotion, we want to feel connection, right? We wanna remember what we're seeing and that's something that we feel, feel like our films did. And I think any anybody could do it. I think any Ed could absolutely find one thing to be excited about and just go from there.

**Lyndsay:** Mm-hmm.

**Dane:** And I, you know, I'm sure our listeners can hear it in your voice, I can see it in your face, but you're ex, you're excited about this and it's easy to get excited. I think, as economic developers, we do this because we're excited, right? We, you know, we're doing this for the betterment of our community and those little wins that we have or [00:14:00] those opportunities that we see, they make us excited.

**Dane:** I think, what you're doing probably helps. It's really good that you pointed out, I think that you took stills and, and the data from your, to back up your video and just sort of use that because, you know, we make these reports, we make these videos, we make these market, you know, these guides, whatever, and then they sort of sit on a shelf or you know, we send them out, but we need to repurpose that.

**Dane:** You know, you hear that in marketing a lot. Repurpose talk. Talk to us a little bit about that because you, you know, you took your videos and you took the stills. And you added, you added more, right? Because I'm sure that in your videos you don't go through and list out all the statistics, or

**Lyndsay:** Oh yeah.

**Dane:** So you're, you're, you're taking things and you're, you know, making more, you, you said you meant, you made shorter versions of your video that sort of push you to the longer one. Right.

**Lyndsay:** so I love to, I, I love talking about marketing. So, one thing we also did was, we ran a 32nd, advertisement about our advanced manufacturing on Paramount [00:15:00] plus something that most people wouldn't think about. Right? It was not

**Dane:** but you see those ad I I every once in a while I see those ads, right? It says like, your ad here or whatever on, you know, on, on cable. Is that, is that expensive? Is that give you good reach? Like how does that work?

**Lyndsay:** for those in marketing, you wanna be able to set up your demographics, you wanna be able to set up your target and let's say, not to promote Paramount Plus here, I'm not affiliated with them at all. But just to say, our example with that is I went in.

**Lyndsay:** I really wanted to see, okay, well where is my target market? Where are these people that are making these decisions? And you know, a lot of that target market in our research is they watch the news, they watch things like that. So we're like, well, let's try it with, CBS news and different news organizations within Paramount Plus.

**Lyndsay:** And then we got the analytics back. You know, this is a Nons skippable ad. This is a 32nd ad that they have to watch during the news in targeted locations that we are targeting for manufacturing currently. And it received about 89,000 views. So 89,000 [00:16:00] people watched this commercial about manufacturing in Yuma.

**Lyndsay:** It may not be relevant to 30,000 of them, but what we're doing is. We want people to just know that Yuma exists, right? First, it's about the knowledge. We are here. We have a great workforce, and locally it built so much pride like, oh, I'm in this video, I'm in this film, and people were so excited that it brought our community together.

**Lyndsay:** paramount Plus is just one. You can use Hulu, you can use all these other ones. You can use YouTube ads. we have a lot of success with LinkedIn ads actually, and our LinkedIn ads, both static, PDFs and film. Our videos have all done really well. We do a different strategy for all of our social as well.

**Lyndsay:** They aren't all the same targets, so we don't run some stuff on others. But, back to your original point about using the assets. We're very proud of local and so we hired a local videographer and he has a team with a local photographer as well, and they went out and we filmed these [00:17:00] five industry videos.

**Lyndsay:** We started two years ago in March, and we are just about to release our, our last one. So it takes some time, but we wanted them to be, to be right and it was a lot more work than we anticipated. But what we decided to do was, you know, GYDC and the region. We needed branding. We needed a brand. And so when you use similar imagery, colors, fonts, things like that, you get.

**Lyndsay:** Notice you feel comfortable, people start to recognize you. There's that sense of relatability, and so we have the Greater Yuma Regional Industry Guide. Like I mentioned before, it's a 20 page guide that has a a spread of every industry, as well as some quality of life, cost of doing business, cost of living, some really great reporting metrics.

**Lyndsay:** You can find all of those on our reportsPage@greateryuma.org. Then also on our website. All of the images you see are from the same photographers through the film. So you see people from the [00:18:00] film, you see all of those, all of the films are, embedded into each of the industry pages. Having a very user-friendly website is a great part of marketing.

**Lyndsay:** we really, you know, and once you launch, you're like, oh, we should add this. We should have add that. So we're always changing it. But yes, having collateral that matches across the board. I mean, we have one pagers about everything that we offer.

**Lyndsay:** we recently started really pushing our foreign trade zone and now we just filmed a foreign trade zone film, so that film is yet to come as well. we use the same photographer and same videographer every time so that it's consistent and matches, and it's just been a wonderful experience.

**Dane:** Wow. That is good. So do you, do you manage all of this or do you hire an agency to, to help with this? Or is this all internal? You know, do you manage this internally?

**Lyndsay:** I manage this internally. If you have the budget to hire an agency, do it right? Like if you can do that, one thing that we try to be here is very fiscally responsible with. Our, you know, our funding and, you know, we are 60% [00:19:00] publicly funded and 40% private, and hopefully moving more to a 50 50, which we are really excited about and we wanna make sure we're using those funds in, in a way that makes sense.

**Lyndsay:** We, that's why we're using stills from the video instead of just hiring photographers all the time. Yes, the photographer works with the filmmaker, but we don't get a lot for that. We, we take mostly from the film, and that's easy to do. I, I can, I have, I'm not a graphic designer. I don't know a lot of, you know.

**Lyndsay:** I can extract from Adobe Premier Pro and I can take some screenshots. our filmmaker's been great to help us with that, but it isn't just me either. We have, one thing we have on staff, which I recommend every economic development company do, is we have a data exploration specialist who, her job Monday through Friday is finding data, exporting data, running tools, tracking leads, doing all of these things.

**Lyndsay:** We also, when we were interviewing the companies, if they asked us for any data that we may have to give it to them so they could talk about as [00:20:00] well, and then just their own internal data that they use. But we are a, a team. We, our COO actually has a very unique, she runs our operations, but she has a unique background in data, digital audiences.

**Lyndsay:** Our investor account manager does our Facebook, our Facebook strategy is based around, local, in the community and in, and our investors. So she takes care of those posts and things. So it's not just me. it's our small team of five. So we, and I make our CEO be in some of the films, which he absolutely hates, but he's, he is wonderful and so I made him do a couple of those too.

**Dane:** And then you mentioned that you were making the videos for two years. So how long did they last? When did they get stale?

**Lyndsay:** So we actually launched e the logistics distribution video, or we're still working on it. And after we did some of the small parts of it and got the interviewing done and paid for it and everything, Amazon came here. And Amazon would be a great addition to [00:21:00] have in your logistics and distribution video.

**Lyndsay:** So that's one thing that we have a great relationship, and this is why I recommend hiring local or, or close if you can, is that our relationship with the videographer that we hired is willing to go in and edit these films, as often as we need to go in and change. Places or data or whatever, and it's at a way less cost than the original film to make it.

**Lyndsay:** So the thing about that is you have to decide, do you leave the old video because you've got the views? Do you, you've got the click through or you've already sent it to people and that's just a strategy you have to decide, you know, internally with yourselves. But that's why I highly recommend find someone local with local talent that you can continue that kind of contract and working with them and, you know, at a lower cost, they can add those changes.

**Dane:** you said it's up to you to decide which strategy you're gonna do, but you're the expert. So which one would you advise? do we leave it up on YouTube or do we take it down when we have new stuff?

**Lyndsay:** So for, for [00:22:00] me, I would probably leave it with the, the caveat, caveat of this data as of, and put the dates right so that it's. If they read the, the thing and then you could put the new title could be like updated or new version, something like that. So you can be a little catchy in the title.

**Lyndsay:** I hate to lose analytics and views, so I would probably leave it up. But for, you know, any other organization, let's say it's just totally wrong and everything's changed and it's 20 years old, maybe you should archive it or just turn it off from public. Maybe don't delete it. 

**Dane:** So you've done this now for economic development and you were in the tourism space. What, you know, are there any big differences or are they based? Are you fundamentally doing the same sort of thing?

**Lyndsay:** Yeah, I think, you know, we're both in the business of attraction, right? So we, whether we're attracting a family to come here for vacation or, you know, we have a retirement population that comes down from Canada every winter. If we, whether you're attracting them, [00:23:00] it's all about. Your reputation and you know what there is to do here, whether you live here, work here, play here.

**Lyndsay:** Right? So it's very similar. I think with the biggest difference with tourism is with tourism. I'm not meeting with a client, you know, I'm not meeting with a family and saying, Hey, you should come to Yuma. With economic development, you really build these relationships with companies and site selectors and those things, and you start to develop, develop those.

**Lyndsay:** You can do something similar with tourism, but it's just not as personal. You, you can't, you know, I can't call you up and say, well, I mean I could, but just tell you like, we have a state park here. We have all of these things. We have three wildlife refuge.

**Lyndsay:** That's why with the, the marketing is just a bit different. Travel magazines work great for tourism. we. Don't actually advertise in like site selection magazines and things like that anymore. We really do more of a digital approach, just because we can see the ROI on that. So it's, it's a [00:24:00] bit different when it comes to the strategies, but it is kind of the same messaging that.

**Dane:** let's talk about tracking ROI and, 'cause you just mentioned that what, you know, what should people be tracking and, and how do what, you know, how does that work and, and what are, you know, good numbers and all that kinda stuff.

**Lyndsay:** Yeah, that's a great question. So what we do is, as you all know, In economic development, there are tons of tools. in the world of economic development, you have to find the ones that work for you and are able to give you the kind of information that you are looking for.

**Lyndsay:** I've never worked in economic development for a large municipality like Phoenix or you know, St. Louis. Those the really great eds that are out there in the world, GE, everybody else, you know, we are considered rural. And I don't love that world. I actually posted something on my LinkedIn about, I'm gonna stop using, we need to stop using that word about Yuma.

**Lyndsay:** it is great for grants and things like that, but we are, you know, I

**Dane:** The, that's what everybody says. Every, everybody who says that they're, that when they get the rural designation, [00:25:00] it's great for grants, but please stop calling us

**Lyndsay:** Yes. so yes, with, with ROI, the, we have a couple tools that really help our marketing strategy. So. I'm gonna share all our secrets, with you. So essentially we track, leads on our website. So we have a tool that tracks the, you know, the pers, the person, the company, things like that.

**Lyndsay:** And this tool will give us their, email address. Right. Some of 'em, not everyone, but there are some tools out there, whether that's like lead feeder deal, front, visual visitor. There's a, there's a bunch out there in the world. and we take those leads and we extract the ones that we think are high level.

**Lyndsay:** So then the strategy is, is that, well. We're not gonna cold call. We're not just gonna say, Hey, I saw you on my website. That's a little creepy, right?

**Lyndsay:** You don't wanna, you don't wanna do that. So we built an E, we have an email list, and in that email list we separated into industries. And maybe once a month, every other month we send out industry news, about the region. [00:26:00] So it's coming from, we titled our news page, Southwest Arizona Business Journal. We believe that this has really helped develop a good reputation for our region.

**Lyndsay:** And it's not just, it doesn't seem like it's just coming from economic development. You know, it's an actual journal about the business that's happening here locally and our infrastructure. Pipelines coming in, you know, big expansions happening, you know, millions of dollars coming into to the region. And so we email them once, once a month, once every other month with some industry news about the area.

**Lyndsay:** We get really low unsubscribes. We, you know, maybe three after 5,000, you know, we send 5,000 emails, we get three unsubscribed. It's not really that bad. about us. About outta five out of 5,000, we get about 3000 opens and then about half that are clicking through to our website. So another strategy we use is we can upload that list into LinkedIn.

**Lyndsay:** LinkedIn will then target them with our ads there as well. So now they're seeing. An [00:27:00] email about our region. They're scrolling on LinkedIn and they're seeing an ad about our region and then also the third way that we hit them is Google. You can now upload your list to Google and it will target them as well, so it doesn't feel spammy because they don't realize it's happening.

**Lyndsay:** It's they randomly type in commercial property in Arizona. our stuff comes up, commercial property for rent, for sale industrial parks, right? They hear about a huge announcement. There's a huge pipeline that's coming through here now that was all over a bunch of, news articles. We run an ad with those, those articles that are happening and our stuff is coming up and it pushes 'em to our site.

**Lyndsay:** So I wanna see economic development. Become kind of popular and like a cool thing to do and a cool industry to be a part of because helping our community is one of the coolest things that I've ever done.

**Lyndsay:** It is such a fulfilling career, and I know everybody that's in this space feels this way. We get to see our community grow. We get to provide jobs for people, and [00:28:00] I just share that sentiment with all the staff on GYDC, and we just, we just love it. So the marketing strategy has just amplifies that feeling even more.

**Dane:** I am so glad that I got to meet you today. you not only have you spilled all the secrets in marketing for economic development, but you're, love for Yuma is contagious and, you're just love for this. What you do is just. It's great. We need, we need more of this.

**Dane:** So when you go to marketing conferences, I'm sure you do, right? Because you gotta learn new strategies and figure out what's go, you know, what to do. Did, are there other economic development marketing people that are at those conferences? I,

**Lyndsay:** Yeah. So, no, that's not really a thing. we, not that I, I mean, I don't wanna just

**Dane:** right, of course.

**Lyndsay:** Maybe there are, but I haven't interacted

**Dane:** You guys don't have like a secret meetup or

**Lyndsay:** No, and that would be really cool if we did. I, I will say like the IEDC, they, they have their annual every year that does the awards for marketing, which is really cool.

**Lyndsay:** I will do a shameless plug that our films have won awards with [00:29:00] IEDC, the Arizona Association of Economic Development as well, and we also won a marketing award. For the Communicators award and we won alongside Disney, apple, and Microsoft and we couldn't believe it. We have a trophy. It looks like a Grammy.

**Lyndsay:** I encourage these marketers in economic development to. Put your ads up for awards. It not only boosts morale in your municipalities in your region, but it's a boost of your morale in your team. Like, look what we're doing. We're winning awards next to Disney. We won an award in the same categories as these other huge companies.

**Lyndsay:** It really is wonderful and I. I think and appreciate the economic development corporations out there like IEDC and A A ED, that acknowledge us as marketers and acknowledge those, you know, we always acknowledge, you know, an economic developer of the year and these people being bringing big projects, which is great, but sometimes those projects wouldn't come without the marketing, right?

**Lyndsay:** And so we have to talk about our assets. We have to push 'em out there, we have to do [00:30:00] 'em in fun and exciting ways, and we can really watch our communities just thrive and prosper.

**Dane:** Lindsay, this has been awesome. Thank you so much for coming on the show today. If anybody wants to learn more to give us all the websites and the, and the LinkedIn and, and, how else should they reach you?

**Lyndsay:** Yeah, so I, I'm an open book, as you could tell from me, spilling all our secrets here. I love helping people. I wanna see people succeed, you know, and that's my main, as a person, that's my brand, that's who I am. So you can go to, www.greateryuma.org and you can see a lot of our assets and our films and our reporting and different things like that.

**Lyndsay:** You can also go to, G-Y-E-D-C, YouTube and see them there as well. If you have any questions, my contact information, Lindsay Wisneski, is on the website, El wisneski@greateryuma.org. I'm happy to help, reach out. I'll give you some ideas. I have some great contacts, great local filmmaker, great printing shop, great branding people like whatever you need.

**Lyndsay:** [00:31:00] They're in Yuma, but I'm happy to to share them with with the world.