Jacob Sanchez: I'm a product of the system because it is broken. Yes. I had to find a way to do what I wanted to do. My, my high school counselor didn't even want to help me because they found out I wasn't going to college, and I was like, I'm gonna be a machinist at Titans of CNC. All they heard was, oh, you're not going to college, so you're not gonna be anything, so we're not gonna waste time on you.

Narrator: You are listening to Augmented ops where Manufacturing meets innovation. We highlight the transformative ideas and technologies shaping the front lines of operations, helping you stay ahead of the curve in the rapidly evolving world of industrial tech. 

Natan: Welcome back to Augmented ops. While all the.

Millennials are busy changing diapers. Gen Z are taking over the workforce, and we're joined today. Welcome, Jacob. 

Jacob Sanchez: Thank you. Yeah. Lucky for you. I'm still scared of diapers. So 

Natan: are you. See we're not gonna solve that today on this show, I can tell you that much. But you're known out there as the Manufacturing kid, 

Jacob Sanchez: self-imposed, but yes.

Natan: Uhhuh, how did you. Become the Manufacturing kid. 

Jacob Sanchez: The big thing, I actually did that a little bit outta spite in, in my early years of my career. I am much more levelheaded and not as hotheaded anymore, but I've been in the industry for roughly 12 years now. And so since I was 15 and a half, I've got into CNC machining in California, working with Titans of CNC Academy.

So the world's largest leader in the with Titan. 

Natan: Yeah. 

Jacob Sanchez: With the machining space. Yeah. And so that's where I got my start. And as I continued my career, I was always the youngest in the room.

Natan: How did you meet Titan? 

Jacob Sanchez: So my school that I went to was right next to his shop. So Titans of CNC shop in Rockland, California was 10, 15 minutes away from Brolin High School.

Natan: But still, like you could have. Decided to join the finance club at school. 

Jacob Sanchez: Funny enough, when I moved to that school, 'cause I was from like a underprivileged area of California and I had to move from my mom's work, went to this school, I got to pick my electives and things, right? 

I tried because I needed the easy As to graduate school 'cause I was not a smart kid.

I tried to get into. Cooking class. 'cause sorry.

Natan: What is the bar to get to the cooking class nowadays, in California, mind you, 

Jacob Sanchez: that's supposed to be the easy a like in all the high school movies, all that. And it was full. And so the school throws you into whatever elective is open.

And I got thrown into the machinist class. 

Natan: So you were f my life? I didn't get into cooking. I need to spend time with machines. Or you, I was furious. This is like amazing. I can't believe, 

Jacob Sanchez: I hate, I saw it in the back of the class with the skater kids. I didn't wanna do any of the work.

We had to draw an A front view and a side view of these parts and I was like, this is punishment for something. Because I hate my life here. 

Natan: But what did they make you draw with

Jacob Sanchez: a pen and paper, 

Natan: like 

Jacob Sanchez: on pen and paper sketching? Yes. So we were doing like 2D. It was taught, it was a CAD 

Natan: class.

Sorry, what year? What year is that? 

Jacob Sanchez: That was 2000. That was 2015 roughly. 

Natan: Wow. That's crazy. 'cause that means that this is the state of vocational level or high school. I'm doing high school level education for our industrial workforce. 

Jacob Sanchez: Yeah. 

Natan: Isn't that crazy? 

Jacob Sanchez: It was 2016. 

Natan: So all this talk, I sit in all sorts of fancy places in Davos talking about like the workforce and this, there's a kid here that in 2015 he's being trained to use CC machines.

Using pen and paper and side draws. 

Jacob Sanchez: Yes. And I was not turned onto the program and actually excited until I saw the machines. 

And this was because I just. I didn't like going home for family stuff. And so I asked the teacher, Hey, can I clean your machines like so I don't have to go home? And he said, yes.

And he would teach me on the side. So after class, I'm cleaning the machines and didn't know anything about 'em, and he would tell me things about them. I'd get more interested. The job 

Natan: will. 

Jacob Sanchez: Yeah. Yeah, because it was manual machines. And then we were getting our first scene season, and that's what eventually interested me is when I started diving into the machines more.

And then once I made my first part. That's what hooked me for the rest of my career. I would leave classes in school. I would finish a test in like math, and I'd be like, Hey, math teacher, just so you know, I'm gonna leave now and go to Frank's class, to the machine shop class so I can work on like a cool project.

And I would, and I was like, I'm just telling you where I'm going because I'm gonna leave whether you say yes or no. And I'd go to that class, I would hop on the cad, I'd start programming. So I was doing CAD and cam. I would go to machine. And like that consumed the rest of my high school career. I went to award ceremonies for our program.

I helped get in new machines. I was in charge of the tool crib like that. And then 

Natan: I eventually found out about, what was the craziest part or project you guys done as high school kids? 

Jacob Sanchez: I machined a 3D surfaced plaque for. We won the big like rivalry football game with all the other districts and I made this probably like foot and a half foot and a half plaque with 3D surfacing.

So you had to ball track it, which blew my little mind. And that was probably one of the coolest things. 'cause it had to look good, it had to be smooth, it couldn't have any sharp edges. People were gonna keep this forever. That was probably one of the, one of the coolest projects I worked on. 

Natan: Cool.

So you're a product of the system so we can agree the system is broken. 

Jacob Sanchez: I'm a product of the system because it is broken. Yes. I had to find a way to do what I wanted to do. My, my high school counselor didn't even want to help me because they found out I wasn't going to college, and I was like, I'm gonna be a machinist at Titans of CNC.

And they were like, oh. I don't know why they couldn't be happy that, oh, a student's gonna get a job. All they heard was, oh, you're not going to college. College, so you're not gonna be anything, so we're not gonna waste time on you. 

Natan: What if there was a counselor for your career in operations and Manufacturing?

Jacob Sanchez: I think that would've, they would've been more receptive to me being a machinist. 

Natan: What would be the characteristic of that job today? What do we need? Because, a lot of time we talk about like, how do we fix this thing? 

Jacob Sanchez: From what I've seen and what I've done at least, 'cause I travel around to high schools and colleges and universities around the country, and the biggest thing that I've seen is.

Applying a, you don't have to go straight to the counselors. The, one of the things you need to make sure is that teacher is supported by industry. If the teacher, 'cause just because they're teaching that class, that does not mean they know anything about that actual industry sector. They get some people just to fill those programs so they don't die.

But that doesn't mean their experience. So checking in on that instructor, making sure they have actual industry connections, and then from there, working with that instructor to then work. Down to those counselors. 'cause now you have the buy-in from the teacher that is employed by the district.

But now you also have these industry people that the district wants to listen to because if their students go into those businesses, that makes the school look good. And so we really need to work top down, start with the instructors, and then go into changing how the counselors work. 'cause if you go straight to the counselors, they don't care.

They don't know who you are. They don't,

Natan: yeah. 

So when you were working after high school with Titan, right? 

That was a real job, right? Yeah. So that was a 

Jacob Sanchez: big boy. We were doing SpaceX work. We were doing government work. We were doing medical work. That was where we had 18 different scene machines.

Yeah. 

Natan: But you arrived after high school. You knew those guys from the class. I'm guessing They, 

Jacob Sanchez: they 

Natan: one of some degree to their 

Jacob Sanchez: foreman's mentored, yeah. 

Natan: They were happy to hire you. Yep. I'm gonna guess, talk more about this process. Like how'd it happen? You just showed up one day and said, 

Jacob Sanchez: I remember being on summer vacation.

Yeah. Because I wasn't gonna college. So I went home to visit my family and I was hanging out and I got a call from my mentor who worked, who was their foreman, and he said, Hey. I know we've been talking for a while about this job, but I think I finally got it Titan's in Hawaii. So I got hired while the CEO of the company was in Hawaii on vacation.

His foreman hired me. I drove two hours straight to the shop and then I started working that week and then the boss came back Friday and he's. Who's this kid? And I was like, oh, hi. I've been running these machines. And then Stewart was like, yeah, he's from the Frank's program, from the rocking program where they started the academy.

And he was like, oh. Okay. 

And that was it. I got thrown straight into the wolves. I had to now tolerances mattered. My work ethic now mattered. The way that I kept my area clean, mattered. Like all these things that like I never paid attention to, started to matter. And so then that opened up a whole new can of worms.

Natan: So it was a job, but it's really an apprenticeship. 

Jacob Sanchez: Yeah. But it was actually getting to do the work a lot of how Germany and some other European nations do there. Apprenticeships is exactly 

Natan: like this. It's, but it's very formal and 

Jacob Sanchez: yeah, 

Natan: the continuity is, it's very structured. Like you can't be out there in the wild and if you're not two years doing X, Y, and Z and the at or wherever.

Jacob Sanchez: Yeah. 

Natan: But this was different. This was more cowboy style. 

Jacob Sanchez: It was a little bit just because of how I. Did my work at the school, and I had to prove that, that what I did in the school, I could do again before the industry, because just because you can sling some chips doesn't mean you can actually keep a tolerance.

And so I had to prove that. I had to prove that I can keep these tolerances. And I was working around people that were 30, 40 years old that could not care less and thought that I was just some little prodigy and oh, the. Anger that I would get at that shop was nuts. But people that actually knew what I could do, knew what I could do, and that's all that mattered, 

Natan: and it's almost like these kind of jobs and operations like have a, an image problem. So what, what did all your friends and kids who went to college, talk about that. Side of the equation. 

Jacob Sanchez: We already know. Counselor thought I was crazy. 

Natan: Yeah. 

Jacob Sanchez: Teachers thought I was crazy. My family had no idea what the industry even was.

My mom worked two jobs. My nana and papa were janitors for 30 years at the schools. My other family members worked in the office district, so nobody could relate. To what I was trying to do or when I would come home with what I did. Nobody knew. My friends didn't know. So it's tough.

And our image has gone a lot better. I will give you that from even when I was getting into it, 20 17, 20 20 and all that. But our big thing is still hiding like our mom and pop shops. Like the fact that not everybody knows that there's a machine shop 10 minutes down the road with 30 machines. And this is everywhere.

This isn't just in California. This is in Ohio. This is in Philadelphia. Yeah. 

Natan: And they can get people to come in and work. 

Jacob Sanchez: Go to the middle of nowhere, like near South Bend, Indiana, how are you gonna find your people? You know what I mean? And this is where it comes down to, again, I keep bringing things back to working together.

We need industry associations working with these Indus industrial SMEs to help push them. 'cause they don't all have a marketing team. They, it's a mom and pop shop. It's a small, medium sized business. They don't have a marketer. There's not enough to market where that would matter. But there's all these associations.

In these different states and regions, they don't all seem to be on the same page of promoting the businesses in their areas, at least in my opinion. 

Natan: I know Gen Z is projected soon to be 30% or thereabout of the US workforce. 

Do you know, by any chance how much of that actually work in operations 

Jacob Sanchez: actually work in operations?

At least from what I've seen, just from my own colleagues and businesses that I've gone to, I wouldn't even say 2% of them are in operations. That's just my guesstimation. 

Natan: I think people don't understand how much real work that is meaningful is out there. 

Jacob Sanchez: Yeah. 

Natan: Or they're choosing to go work in the coffee shop down the street, but I think you made more money than people in the coffee shop.

No, 

Jacob Sanchez: I think I did too. But what you just said right there, they're doing those coffee shop gigs or doing these other types of. What we think is just service type of work so they can pursue things that they enjoy on the side, whether that's content, whether that's, some of them are doing these marketing gigs, we're not showing them that they can find that value, that same love for what they doing on the side.

You seem to combine 

Natan: the 

Jacob Sanchez: influencer I have with, 

Natan: Operation 

Narrator: and I like to prove to people that it works and you don't have to be special. I was a nobody from. 

Jacob Sanchez: California. You know what I mean? This wasn't given. So that's why I love telling my story. I try to get people to realize you can find your joys of content creation, graphic design, creativity, whatever you have, you can find that in this industry, just because we're industrial Yeah.

Doesn't mean we're boring. Doesn't mean we don't need these things from you. You know what I mean? Yeah. 

Natan: Chris was here. Before, you know the Chris Luki, he runs 

Jacob Sanchez: Manufacturing happy hour. 

Natan: So he's happy hour. Yeah. There's Jay, who's the Manufacturing millennial. Yep. You're like the Manufacturing Gen Z. I wanna ask you like a Gen Z question, 'cause you all are, influencers as i'm gonna get in trouble in this episode. We're all friends, so 

Jacob Sanchez: it's 

Natan: okay. All friends. What are the coolest industrial TikTok channels we should all be watching other than yours? 

Jacob Sanchez: One of my favorites is, have you seen the guy that makes the Iron Man suit? 

Natan: No, 

Jacob Sanchez: I, I forget his name, but he makes an Ironman suit.

There's another one called Tony Makes. Tony makes, okay. That is a really good channel. 

Natan: Okay. 

Jacob Sanchez: Honestly, for tiktoks though, like our industry is still like really not on TikTok and there's not a lot of people that do good TikTok that are in our industry, so that's missing out 'cause we're not getting beat, we're not able to stay in front of the kids just to show them that we're a cool place to be.

Maybe we should do 

Natan: a TikTok competition. 

Jacob Sanchez: Oh my. 

Natan: Between put it on your thing and. Philip can give a prize or something. 

Jacob Sanchez: I like that. I focus on LinkedIn a lot as well for my, so I do my content on LinkedIn and YouTube. 

I think LinkedIn is awesome, even for young people to do their content for, because they can actually get in front of businesses and things.

Natan: Yeah. 

Jacob Sanchez: And then TikTok, I think is good for them to stay. Connected with other generations. I think TikTok is a great place to be, to show people your cool business. Don't expect leads from there. Don't expect some 17-year-old to buy your product. You know what 

Natan: But yeah, I'm more interested in like how communities are formed.

Jacob Sanchez: Yeah. 

Natan: And. I also think it's so critical to get more people in the workforce. And change this perception. So like getting the message out there, the way the world talks today. 

Jacob Sanchez: And that's what I do at my company. I'm in charge of community development for IGAs and they brought me on there.

That was not a role before. And I've been there for almost two years now. And I actually lead our like brand neutral automation community center. We're not selling you just this color robot, or we're not selling you just that type of vision. Like we're actually teaching people about business in automation.

We're teaching them just about careers in automation, and that's just to bring everybody together so we can help rise up everybody. You know what I mean? Instead of just pitching the latest. Widget. 

Natan: Other than creating content, it is like, is, have you seen specific sort of techniques or approaches to like teaching that actually works better with this new generation that we're so focused on today?

Jacob Sanchez: Yep. A big thing for me is autonomy. 

My generation loves autonomy. They love when you give trust and responsibility first instead of earned. And I'm not saying we don't like to earn it, I gotta tell you, I'm 

Natan: not. Jack says love to be subordinate. We just want someone to tell us what to do. Then we feel 

comfortable, 

Natan: especially me.

Jacob Sanchez: But a thing that people usually do is they say you have to earn my trust. Like you, you have to earn my trust. 

Natan: Yeah. 

Jacob Sanchez: My generation, they don't. Play with that. They don't like that. It's, no, I'm doing something. We're doing something together, doing your own 

Natan: thing. 

Jacob Sanchez: We're doing it together. So if I work for you, this is because I'm providing you this service, right?

And you're gonna give me money, blah, blah, blah. But if you want me to go do X, y, z, I want this from you. It's always a give and take with my generation. It's not just a, oh you have to earn this. It's no, I'm going to give you my best because you're just going to give me that. 

Trust upfront.

Natan: That's pretty transactional of your generation, I gotta say. No, it is, 

Jacob Sanchez: but I think we've just realized that we want this because we're actually trying to do something good for your business. If we didn't care about your business, we wouldn't be working here. At least for me, that's my thing, is I love the autonomy to do what I want to do that's best for the business.

If I wanted to do my own thing. I'd be doing my own thing. I wouldn't be here, yeah. And so I think that's a big thing too, is realizing that at least the Gen Z people, if they're wanting to be at your business, it's because they really care about who you are, what you do, like what you do for outside of the business, like for your community, things like that.

That's why they're there. 

Natan: So your journey took you not just to the us. So far we were really talking a lot about the us. Where do you hang out outside the us? What do you do? And then let's see, like if some of the phenomenon we're talking about are more global. 

Jacob Sanchez: So I just got back from China and Japan.

I visited a university in China that was specializing in surgical robotics in Japan. I visited with some of my old colleagues from two years ago at a trade show called ire. And also there's a star. It up organization out there called jetro. 

Natan: Jetro in Japan. Yeah, 

Jacob Sanchez: Yeah. Jetro is awesome. 

Natan: Yeah.

Jacob Sanchez: Visited with them. Last year I was in Germany at Hanover Mesa, and also visiting our IGAs HQ out there. I've always praised Germany for how they handle their apprenticeships. I do think sometimes the structure could be. Bent a little bit, but I think that's just the 

Narrator: American in me wanting to bend the rules like a little.

Jacob Sanchez: I love the way they do apprenticeships, so I think they kick every other country's butt in apprenticeships. 

Natan: Why? That's really interesting. 

Jacob Sanchez: The big thing that I've always liked, and I've spoke with a few German companies, United Grinding yeah. Their lead for their apprenticeships in America.

He has an awesome story. I did something with him a few years ago. But the big thing that they do, and that we've already mentioned earlier, is they focus on, once you are. Beginning near the end of school or you are out of school, you can get set in like they do contracts at businesses, which a lot of people don't know is that you actually sign a contract with a company that says, I'll work for you for two years, or whatever the contract term is, and.

You work. And that can be while you're still in school. While you're outta school. And I think that's a big thing that I don't think anybody does here in America is the fact that when you're in school, if you go to work at a business in America, you are automatically almost always assumed to be. The sweeper, you're the washer of the parts.

You're not doing any like real work that are going to transfer you skills. You're just supposed to be grateful that you have an opportunity to be inside the building. And I don't think Germany does that. I feel like they actually get you hands on. Yeah. With the. With the work? No, I 

Natan: gotta say we have a tradition of hiring co-ops from Northeastern.

Jacob Sanchez: Nice. 

Natan: She's a great school and they show up and they do six months and one day I wanna do a wall for all the generations, like from all the various folks that went through that program that they basically own the Tulip Experience centers and then they go and do all sorts of things within Tulip and other places.

And those kids are unbelievable. 

Jacob Sanchez: And I think that's good luck because we also have that at my teams, three of our full-time workers now started as interns and they went to University of Rhode Island and stuff. Yeah. But I think like we're lucky Tulip, and I guess we're lucky to have that. I want something where we don't have to rely on luck for all of the other sMEs and enterprises around America. 'cause not everybody has that luck. You know what I mean? Some people, like we mentioned earlier, in the middle of Kansas or something, and they're not so lucky. 

Natan: So let's talk about, okay. From continue going east. So that was Germany and then China and Japan. What are the 

Jacob Sanchez: Yeah, China blew my mind.

I didn't get to spend too much time there, but when I was in that college, I've never seen students working on something as, and I don't know how much you know about surgical robotics, but the microscopic detail, not a lot detail that goes into suturing, like a banana peel, and these kids are just.

Doing it as a project, like for their senior year, junior year, 

Natan: they're learning to operate the robot. 

Jacob Sanchez: Yeah. They are modifying the robot. So they got the robot from a company called Farino and they basically tore the thing apart. And did different attachments and they had to run wires to different motors so they can pull different information.

They basically. Developed, which you could cover. They're 

Natan: hacking the surgical robot. Yeah. But why is this part of a college sort 

Jacob Sanchez: of, it was to develop the surgical robot. So the farino itself was just the arm. No, it can't do anything yet. They then started frankensteining it to be a surgical robot that could be tele opted by a human doctor.

Natan: Yeah. 

Jacob Sanchez: It just blew my mind. 

Natan: And, sorry, these are college kids that, 

Jacob Sanchez: those were college kids 

Natan: like in their first year or something. 

Jacob Sanchez: I think they were maybe like second. 'cause there was a lot of them, maybe like second or third. But still, 

Natan: it's still pretty impressive for undergrads. 

Jacob Sanchez: And so that blew me away.

And don't get me wrong, a lot of the colleges I've been to in America do a bang up job. Yeah. They are phenomenal programs. Students are awesome. The teachers take it serious. But again, I don't want this, I don't want that to just be a one-off that's happening in one state in America. I want it in all 50 states.

Natan: Yeah. 

Jacob Sanchez: And then Japan. I think that country does the best job of reaching the younger kids, which I think a lot of people blow over a lot of time. When I say younger, let's say maybe 12 and under. So definitely not your workforce right now. But I think they do a. Stellar job just from the demonstrations that they allow the kids to get hands-on with the, and I don't speak the language, but seeing the effort and the time the instructors or the business people take and making sure that the kids actually get it.

That they're not just playing, that they're like. Getting to learn something I haven't seen in a lot of other countries. We usually focus on like high school and up, in my opinion, especially here in America, we usually focus on high school and 

Natan: up. Yeah, it feels like we lost the ability to create, genuine deep physical experiences at earlier age such that they could materialize later on to curiosity, ambition, and so on to.

Learn. So I heard that you have a chance to talk to leaders, policy makers, and the like. Can you share a little bit about that? I think there's a lot of discussion in how to re industrialize America and, fix this workforce and educational problem. What does Gen Z recommend to its leaders now to focus on 

Jacob Sanchez: the big thing that a lot of legislation that I've worked with that they've enjoyed at least, and this is just.

Coming from me and I've worked with department of Maryland, the mayor and Secretary of Commerce in Rhode Island. Department in Texas. And the thing that they've enjoyed the most from whether they're at one of my speeches or whether I'm actually doing a training with them, is it's this idea, again, the autonomy thing is a big one for them.

So how can they help? Other businesses in their areas develop a sense of autonomy and structure with new hires so they can maintain a workforce. 'cause the hardest thing that these policy makers make, depending on where they are, but Secretary of Commerce really cares about jobs and a state, right?

To get jobs in your state, you need those businesses to be able to withhold those jobs. For a business to be able to withhold a job, they need to be able to keep the employees. The biggest thing that small, medium sized businesses in our industry have is finding. The workers, and if you have an even bigger trouble keeping them well, that's a whole nother problem.

So that's been something of interest to them. How do we help supply these businesses with structured roadmaps that they could start with and tweak a little bit for different careers and show a new hire? Hey, you're coming on as a machinist one. In my business and by this time in three years or whatever, you will have the opportunity for the carrier matters.

But yeah, having something like that structured that they could give out to their businesses in there. 'cause they all have their networks and emails for these businesses to give it to them so they can start putting in a structured path per state. That's something really interesting to them and I think that's something that.

Any of us can work with. I, again, I'm not special because I've been able to contact these policy makers. I reached out to these policy makers. I sent an email. Just you 

Natan: sent an email 

Jacob Sanchez: and because of the stuff I did on LinkedIn, actually, the one from Maryland, he found me on LinkedIn. 

I was talking about a speech I did, or I was just visiting a school or something and I, he saw it and reached out to me.

Natan: And ask you to do what? Come talk to, 

Jacob Sanchez: to have a meeting. And then we ended up scheduling a webinar series for his manufacturers in Maryland. 

But he's a person. I'm a person. We're all people. We can reach out to each other. You don't have to be scared to not get an email back. It happens. 

I'm working right now trying to get into STEM Fest in dc, which is from what I can see, an insane STEM event that the federal government puts on.

It's not that hard for our businesses and our leaders to start making impacts in our states, communities, regions, whatever it is. 

Natan: Again, for the young audience out there, what do these Manufacturing jobs, early career pay now? What should people have in mind? 

Jacob Sanchez: I know my machinist colleagues have been getting paid very well lately.

You don't even have to be a foreman. You could be making 35 an hour, 37 an hour. And. That's, you're not managing people. You're managing machines. You're ripping chips. You're inspecting parts. Doing a good job at it. 

Controls engineering, which can go into robot programming, it can go into PLC programming, things like that.

Get up to, and again, this isn't the, you're not working for the Microsofts or like the forwards or anything, so it's nothing crazy. You're making 1 45, which is still. Awesome application engineers, application engineering. So you're designing systems conceptually and quoting things like that. You can be making 110 k.

And again, these are all you getting in the door. This isn't like the top of your career for the next 45 years. 

Natan: So the jobs are there. They pay pretty well, 

Jacob Sanchez: I would say so, 

Natan: but there's no supply of people. 

Jacob Sanchez: Yep. 

Natan: So I have a little bit of an exercise and maybe a challenge for you. Okay. Like, why don't you start a trade school, make it, gen Z for Gen Z.

Jacob Sanchez: Okay. 

Natan: All this stuff and you know how to get to this audience, and you could train a bunch and probably deal with the demand side. By creating, the supply side. Think about the digital revolution. Yeah. Back when, like how many avenues you have to get trained. If you're a biologist, suddenly you find yourself becoming a data analyst and that kind of re-skilling like, yeah, why don't you start a trade school?

No pressure. 

Jacob Sanchez: I feel like that's exactly what I'm doing. Not in the physical sense. Put the digital with, I develop something called access. So like robot axis. Where it's that brand neutral training center. So on there I have a training center that goes through videos on one of the topics and one of the classes I do is how do you decide what to do in-house and what do you outsource in Manufacturing?

That right there is a huge topic that affects literally everyone that makes something. But nobody's talking about it and nobody teaches it. So in a digital sense, I am doing that through that platform. In a physical sense, I would, 

Natan: but see the physical sense is the thing. The thing, because at the end of the day, operation is very physical.

Jacob Sanchez: Yeah. And I think that may be something that maybe we eventually get to as I show the digital. At my team that this does work digitally and we can create this community. And now how do we bring it back to reach people? 'cause we have some brick and mortar that we call an end engineering center where it's like a play center for engineers.

But I think that may have to be the next step. 'cause I think you are right. At the end of the day, these products are real. Robots are real. You move them, you fixate them, you fixture on them. And that may have to be the final 

Natan: step. I bet a bunch of companies would give you some space and equipment and, in return for the first batch of.

People, are you 

Jacob Sanchez: talking about your viewers? Am I gonna get some, am I gonna get some 

Natan: investment around? If we can get you hooked up, we hear the same from our customers. Definitely. They need more working hands. Yeah. And they need them trained and they need them excited about the space. And I just think that your generation has a responsibility.

To do that too. To do the, it's not just the, the millennials and GenXers who can like just say you guys can influence. So influence. Yeah. That's what you're good at. You should do that. I guess my last question is let's assume you have the trade school. 

Jacob Sanchez: Okay. 

Natan: What would be the first class that you would put on the curriculum?

Like on the schedule for that 

Jacob Sanchez: first class? 

Natan: Yeah. 

Jacob Sanchez: Reily to my own benefit would probably have to be a machine class. That's how I got started. That's my bread and butter. I would start a high-end machine class, integrate it quickly with robotics, so machine tending now and then probably a third class.

I would definitely quickly transition to a marketing class. 

Natan: That's interesting, 

Jacob Sanchez: that transfers, and also my big thing is the reason I've been such a successful marketer and creator in the industry has been my industry background. It's not that I'm some whiz at video editing or whatever, it's the industry background.

So I would quickly create a marketing class that worked extremely closely with those machinist and those robot programmers, designers, whoever, because they are gonna be insanely valuable as a marketer and make way more money if they actually have a background in the stuff. 

Natan: They can also be great advocate and ambassadors for their future employers.

Oh 

Jacob Sanchez: yeah. Yep. 

Natan: And that is not less important because then they can, share the work they're doing and attract more people. And that's really important. 

Jacob Sanchez: And have respect for the people that do the work every day 

Natan: too. And respect for the people who do the work every day. That's a great note to end this episode on.

Yeah. Respect to the people and respect the Gen Z. Thank you, sir. Bring it on. Really appreciate the time. Jacob, thank you Manufacturing Kid Sanchez. Thank you for joining Augmented ops. Thank you. 

Narrator: Thank you for listening to the Augmented Ops podcast from Tulip Interfaces. We hope you found this week's episode informative and inspiring.

You can find the show on LinkedIn and YouTube or at Tulip dot co slash podcast. If you enjoyed this episode, please leave us a rating or review on iTunes or wherever you listen to your podcasts. Until next time.