00:00.00 Colin Weston host of The ModGolf Podcast Welcome to the ModGolf Podcast, where we speak with the entrepreneurs, the innovators, the disruptors, and the influencers who are shaping the future of golf. I'm your host, Colin Weston. And hey, I've got a bonus episode for you today. And that is with David Hyland. And David is the co-founder of Business in Golf. And I had the opportunity and the pleasure to connect with David over the last couple of months. And what I love about the golf business side of the industry, it is just growing, it's expanding. More conversations, more stories being told. And there's room for all of us here. So we're not competitive. And I want to support what David is doing. And he has a great initiative, him and his co-founder, Leanne, his partner and that is with the Golf in Business 100 and we're going to get into that. Before we do that i just want to say a bit of a shout out here to one of our sponsor partners who's been with us for over seven years since 2019 and that is Golf Genius Software and hey if you don't know Golf Genius Software, if you're a golf course owner or operator and what they do that can enhance your experience. and your clients and your players' experience and also you can make more revenue. Go check out Golf Genius at GolfGenius .com. All right, so here he is, David Hyland. Welcome to the ModGolf Podcast. 01:22.19 David Hyland - Co-Founder, Business in Golf Colin, thank you for having me. Great to be here. 01:24.51 Colin Weston host of The ModGolf Podcast It is my pleasure. And I spent a bit of time in Ireland last year, landed in Dublin, spent a couple of days there and then up to Belfast for a golf conference there. So I can tell you from your accent here, you're definitely not from the southwest of the USA or from Canada like me, eh? So yeah. You joining us from Dublin today? Is that the case, David? 01:44.62 David Hyland - Co-Founder, Business in Golf That's right. Yeah. So I'm based just outside Dublin. So people, when I speak to people in the States, and they often like to know my proximity to my closest golf course. It gives them an indication of where I am. So I'm about five minutes from the K Club, so the Ryder Cup venue from a few years ago. yeah So that's where I am. 02:01.84 Colin Weston host of The ModGolf Podcast There we go. You've golf geolocated yourself there, so I know exactly where you are. 02:06.63 David Hyland - Co-Founder, Business in Golf Exactly. 02:08.06 Colin Weston host of The ModGolf Podcast All right, let's get right into it, David, here. Tell us about Business in Golf. Tell us about the why as an entrepreneur and seeing an opportunity and a gap in the expanding world of the $250 billion dollars a year global golf industry. Yourself and Leanne, where did you see this opportunity and then decide to dive into it and create Business and Golf? 02:29.86 David Hyland - Co-Founder, Business in Golf Yeah, so we're up and running just about a year now. It was just after the Ryder Cup last year at Bethpage and we decided to set up as you said there as an entrepreneur it was a frustration of not being able to find what i was looking for and then rightly or wrongly, when we look back in hindsight, rather going to try and fill that gap ourselves and create something that we felt was missing within the industry. So yeah, we set up Business in Golf with the aim of covering the business side of the industry. we have a free weekly newsletter comes out every Friday. We do editorial analysis and research and we have the initiative such as The 100 List as you've mentioned there and we'll come on to later on. But for me, my background is in commercial and innovation and I always found that golf has excellent coverage of the game. But not so much coverage of the business side, the investments, the people the ideas shaping the industry now. I know it is there and it does exist but for me i wasn't able at that particular time last year to find somewhere that was sharing the business side of the news, but then also going a layer deeper on that. Not just presenting the news, but giving an experience and an opinion on why that news is happening, what the ramifications might be and why it's important for people within the industry to to know that news is happening and understand it as well. So that was really the why. The catalyst for starting the free newsletter was after the Ryder Cup, which will probably be remembered for not necessarily all the right reasons. 04:34.76 Colin Weston host of The ModGolf Podcast Yes. 04:36.12 David Hyland - Co-Founder, Business in Golf We had fan behavioural issues for one way of putting it and I found that the week after that Ryder Cup, there was very little coverage on the PR disaster for the Ryder Cup. What that meant for the brand of the Ryder Cup, the product of the Ryder Cup going forward. So what were sponsors now going to think? Were they going to value the Ryder Cup differently? You know yourself that these sponsors are premium companies who are very protective of their but their own brands. So I didn't find too many people talking about that side of what had happened in New York. And that's why we decided to give this a go and to try and bring that additional layer to the industry. 05:25.10 Colin Weston host of The ModGolf Podcast And with your weekly newsletter, of which I subscribe to and I do encourage all of our listeners here to subscribe also. Hey, you can subscribe to the ModGolf newsletter but hey where it's all about David here today and Leanne and Business in Golf. One just dropped this morning, which I had a chance to read and the take today, the deeper take was on the status of LIV Golf and also with Jon Rahm. So tell us about how you go about curating the stories. Let's take a deeper dive into the newsletter right now and how, because now you've done that for almost a year and you've got the cadence in. So tell us the process there as far as the stories. And I know you cover a wide spectrum, just like I do, very diverse. It could be from fashion, entertainment, technology, longevity, and fitness. You touch all of these points. very much like I do with ModGolf. 06:11.47 David Hyland - Co-Founder, Business in Golf Yeah. 06:13.22 Colin Weston host of The ModGolf Podcast So tell us about specifically today and then generally how you go about curating your stories for the newsletter. 06:20.54 David Hyland - Co-Founder, Business in Golf Yeah, as you put it there, it's the breadth of what we cover and what you cover as well with your content is indicative of how the golf industry is. At the moment and how maybe it's changed over the last number of years because golf intersects with so many different other industries. When you think of travel or you think of hospitality or apparel, we do try and cover the broad suite of intersections where we can. Like you said today in the newsletter, that the feature article we did is actually slightly different to how we would usually do a feature article. So we are a year old we're still trying things and we're still testing to see what what our readers respond best to, so given the breaking news this week of the potential for John Rahm to leave LIV. I know he's certainly indicated that whether he does or not and will be will be seen in the coming weeks. 07:21.14 David Hyland - Co-Founder, Business in Golf So usually we would have feature articles where we would interview people from within the industry. Again, similar to yourself, Colin we find those pieces of content probably resonate better with our readers because there's often really really good personal experiences that can be shared and lessons then that people can learn from if they're in a similar space, if they're a founder or an innovator, etc. So there' that's what we would usually do. But we do then also our propriety. coverage as well which for the John Rahm one. I wanted again to give it a slightly different angle to how maybe mainstream media is covering that story where it's John Rahm is leaving. That's the headline. And then where is he going to go or how is it going to work. Where in the feature article today i've gone a layer kind of deeper than that again and looked at well What does that mean for LIV 2.0 and how they're structured or how they're planning to be structured as they go forward. And that's what we try to do every week is to give that commercial lens onto the story. Try and give people a different viewpoint and like I should have said neither myself and Leanne come from the golf industry. We've never worked in it before that was something that we had concerns about initially we're thinking we're not going to be and necessarily not have the credibility to to speak about what we're talking about. But it actually turned out to be a benefit or a superpower for us because like we each have 20 plus years of experience in other industries and what we do is we don't we don't claim to know everything about the golf industry because we absolutely don't. But we apply our external macro experience to the news that's happening within the golf industry. and bring a slightly different perspective to the story. We may ask slightly different questions than what questions would be asked within the golf industry and that's again something we do slightly differently to what other maybe golf business media companies do, because we do have that experience from outside the industry. 09:34.33 Colin Weston host of The ModGolf Podcast I find that really interesting that neither you or Leanne have a background in golf and I can sense from the content when I read the newsletter and see the other takes you have on on things in the golf industry that they are unique and you make a point of not regurgitating or even trying to compete with let's say EPSN or golf.com these these bigger platforms. Just like myself i'm a independent content creator so we have to put our own spin on it, our own viewpoint on that also. 10:04.25 David Hyland - Co-Founder, Business in Golf Exactly. 10:06.63 Colin Weston host of The ModGolf Podcast I did not come from a but golf background. I didn't grow up playing golf. I came up playing team sports, didn't play golf until later. Golf was not part of my life no one my family played it. And my background is in architecture and sport venue design and events. So I stumbled into the golf industry about 15 years ago with our first entrepreneurial endeavour that happened to be golf focused. through this crazy circuitous labyrinth. of life and professional work that here we are. And I do believe that also that gives us this unique ability to give a different perspective, but probably like yourself and Leanne, then you realize, well, I'm not in the golf industry. 10:42.78 David Hyland - Co-Founder, Business in Golf Absolutely. 10:44.99 Colin Weston host of The ModGolf Podcast And I learned that early on. And that's one of the main reasons I created ModGolf in the first place 10 years ago was because I wasn't connected to the golf industry. I didn't understand how it worked. And for me just to create community, it wasn't to create a business around it, which now it happens to be one with ModGolf, but just to get a deeper connection by creating this platform to tell other people's stories and shine that light on them very much like you're doing in your own way with Leanne with Business in Golf, which I love, absolutely love. 11:15.62 David Hyland - Co-Founder, Business in Golf Yeah, absolutely. And I think it's that's going to be key on how the industry is going to continue to grow. Golf is attracting people from outside the industry both at a professional level, but also from a playing level as well. Both need to work together to help the industry to keep on growing. You need people to come in with outside perspectives and with outside opinions and questions. And you also need the industry experts who have been in the industry for years and know how it works. I think both need to work in harmony. And we're seeing that a lot with businesses and investment coming into the golf industry from outside. Those people who are investing in golf are bringing something different from outside but relying on the people who are here already to know how to implement that. I think that's going to be key going forward for the golf industry. 12:14.26 Colin Weston host of The ModGolf Podcast I agree completely. Okay, so before we get into the Business in Golf 100, I want to get your take on this because you love to give weekly takes all the time on every single topic here. 12:25.57 David Hyland - Co-Founder, Business in Golf Okay. 12:26.69 Colin Weston host of The ModGolf Podcast So I want to ask you two things. I am going to put you on the spot here, David. What do you think is the most overhyped element or trend in golf business right now? And what do you think is the one that's ready to really take off? 12:41.62 David Hyland - Co-Founder, Business in Golf Most overhyped trend. I think something the golf industry has always done and is continuing to do at the moment is to track the growth of the sport by rounds played. That's probably missing a trick given the awareness and the interest and the cultural relevance of golf in a broader in the broader communities I think measuring just people playing 18 holes of golf and on on golf courses isn't the way to... to fully understand the consumer of golf now because a lot of golf consumers and people coming into the sport may never play 18 holes of golf. They may play short form golf they may play simulator golf. They may interact through entertainment and YouTube and they may buy the apparel, but they may never play a traditional round of golf. So the golf industry. kind of keeping measuring itself on rounds played is probably missing a trick. i don't think it's fully understanding the scale of the golf industry. Then when it's not taking in this new consumer it's very important that golf starts to really understand the new consumer of golf where they're going. What they want, how they're interacting with the sport. I think golf can be quite fragmented in ways. there's brilliant industries within golf which are almost siloed and when it comes to data and information. And I think that makes it more difficult to really appreciate what this new golf enthusiast is looking for and how they think and how they operate and how they engage with the sport. Because that that's the consumer that needs to be brought on the journey and maintained within the sport because they will have a long-term commercial value potentially whether they play the 18 holes or not. 14:38.40 Colin Weston host of The ModGolf Podcast It's interesting you mention the rise of content creators in YouTube golf and we're where people, especially younger people, have their first golf experiential touch point and what motivates them to get on the golf course. And I had an experience when I was in your backyard. I landed in Dublin and spent a couple of days there before I took the train up to Belfast. And I played a round. I'm probably going to mispronounce it. Is it Hoth or Houth? 15:02.91 David Hyland - Co-Founder, Business in Golf Houth, Houth, yeah. 15:03.72 Colin Weston host of The ModGolf Podcast Oh, there we go. So i booked a time, took an Uber out there, and I got paired up with a young man, I think he was around 18, 19, 20 years old, and he was a junior member. And we played a round, and I started talking to him. And he'd only played golf for a couple years, and he played football a lot before that. And his inspiration and for his friends for playing was YouTube golf. And he started talking about. all the people like Grant Horvat and Bob Does Sports, and all those people. He wasn't talking about anyone on the PGA Tour or on the DP World Tour. He's not talking about those players so i found that very interesting and i was reinforced just the other day here in Vancouver where i live and i'm very close to a par 3 pitch and putt course where i go out and practice a couple times a week and on one of the holes there's a group of teenage boys and they're talking about Bob Does Sports and some video they saw. They're not talking about who's winning on the PGA Tour. So I find the entry point now for a lot of young people especially young men but Sure, with young women it may be the same. I'm not quite sure as far as those stories and those antidotes but i've seen that a lot. So to hear your opinion, i know you touched on that already but just to reinforce that growth of the game and where these brands are now seeing opportunities. Some of them are already doing it. But there's this untapped opportunity now for different entry points to get more people into the game, especially with women because it's that multi-billion dollar a year business opportunity. 16:37.71 David Hyland - Co-Founder, Business in Golf Yeah absolutely and i think your point on the youtube creators, that's been the accelerator for golf coming out of the pandemic. This current cycle of growth within golf probably started before the pandemic. I know that a lot of people credit the pandemic with creating the demand that had probably started slightly before then but the pandemic certainly and accelerated the growth and the interest in golf and content creators and YouTube personalities have certainly played a massive part in that. And I think for younger people, they consume media differently anyway to how people of my generation would have consumed media. The shorter format that content creators are able to produce. It's their ability to get their personalities across as well. So young people watching these content creators on YouTube, they build a relationship with them. They see them almost, it's almost like a behind the scenes with them. And the likes of Full Swing is helping to do that with the tour pros, but it's probably on a much lower scale than the likes of a Rick Shiels is able to do it on his own channel. And that has really sparked interest. You can see now with LeBron James and Kevin Hart, to name just two recent they big names who are looking at YouTube as a form to entertain their audiences. That golf is culturally relevant and that is what is engaging the younger people into golf. They don't want to sit down at a booked time on a Sunday to watch the final of a other PGA Tour tournament. Now, a lot of them do, but in the main, they probably want shorter, more viral type clips of golf that they can watch when they choose to do it and it kind of it suits their lifestyle better to have that that content available at the touch of a finger. 18:38.06 Colin Weston host of The ModGolf Podcast And it's also more relatable. You talked about LeBron James and you see what Bob Does Sports with some of them on there, they're not great players. And that's just the point. It's more relatable as compared to I see the PGA Tour, the top players in the world. 18:47.64 David Hyland - Co-Founder, Business in Golf Absolutely. 18:51.70 Colin Weston host of The ModGolf Podcast That I've seen in person or watch on TV, which I don't do that much. I only watch the majors and the Ryder Cup, President's Cup, and The Players, maybe a handful of tournaments. I don't watch a lot of golf at that level because it's not really relatable for me. And to be honest, one of those guys winning another $2 million dollars where they're already worth. $200 million. It's not life-changing money. It's not that that type of a situation. 19:13.93 David Hyland No. 19:14.53 The ModGolf Podcast But with the content creators like Rick Shiels that you mentioned, that it just keeps growing and growing. And speaking of Rick, here's a nice little segue for us now. 19:20.93 David Hyland - Co-Founder, Business in Golf Exactly. 19:23.48 Colin Weston host of The ModGolf Podcast He is one of the judges, I understand. for your Business in Golf 100. So okay let's dig into the main course the reason we decided hey let's jump on this now rather than wait because in a couple weeks time it will close so we that's why we're rushing to release this particular episode of the ModGolf Podcast and also the YouTube channel you and i are going to jump over there David afterwards and we have some visuals and a different take on this. So okay why don't you tell us about what's going on with the Business in Golf 100 ,how this all came about and what you're creating. 19:54.59 David Hyland Yeah so The Business in Golf 100, we launched this two weeks ago and it's a list to recognize 100 of the most inspiring individuals who are shaping the future of the global golf industry. So particularly those whose contribution may not receive widespread recognition so so It came about. because of the people we've engaged with and interacted with and spoken to over the past 12 months who are what we believe are doing incredible things in the industry. These are founders, innovators, creators, operators. execs, community leaders, people behind the scenes who are making an impact at either a global or even a local level. And we were very surprised that we couldn't find a platform for these people to get recognized on a global scale. So a lot of them can be recognized within their organizations, but there was nowhere for an individual like there is for a brand or a company. There's power lists exist where you have your i won't say usual suspects but the people you'd expect to see on a golf list, you will see them on. But this list where we wanted to kind of recognize the people who are doing great things to make a difference to the golf industry. And that's why we set up the 100 so it's about the people. It's not about their position or their job title or the company that they work for. It's about the individual and the work that they're doing. It's the impact. It's not their profile, it's about their contribution and not about their popularity or if they're well known and there'll be one list and we've 10 categories in there but the categories don't have quotas. The categories are there to guide people to show people that this is open to anybody within the industry. anywhere in the world. And people can nominate themselves, they can nominate a colleague, a peer, a friend or anybody they believe is doing great things to grow the game and inspiring people around them. Yeah we're really excited to launch this. As i said it's been open for nominations for two weeks. 22:20.77 David Hyland - Co-Founder, Business in Golf We've seen nominations coming in from literally every corner of the world, is which is exactly what we wanted. We wanted to find people and hear about people that we haven't heard of before, as well as also those people that we do know. so people can be nominated and who are very well known and doing brilliant things as well. It's a list that's open for everybody. Our judging, as you mentioned with Rick Sheils, our judging is fully independent. So we'll have no say in who makes it onto the final 100 it's a fully independent judging panel and I'm very very fortunate to have won Martin Slumbers, the former CEO of the R&A. Martin has kindly agreed to chair our judging panel. So Martin has been instrumental in pulling this together with us. He's been very generous with his time and his input. He has actually helped us to mold the five criteria that the judges are really looking for with nominations. They would be around Impact, Innovation, Inspiration. contribution to the future and then character and values. 23:35.21 Colin Weston host of The ModGolf Podcast Mm hmm. 23:36.69 David Hyland - Co-Founder, Business in Golf Along with martin on the judging panel we have Rick Shiels as you mentioned and again we feel very fortunate to have Rick on the panel. He brings a wealth of experience for that creator, innovator perspective. Rick is also joined on the panel by with Katrina Matthew who is a Solheim Cup legend and she's a major winner and extremely savvy as well. She will bring a great dynamic to the judging panel and we're very very lucky to have Katrina on board as well. 24:14.69 David Hyland - Co-Founder, Business in Golf We also have Vicky Cuming as well who's a an industry titan who has worked in the industry for over 30 years with IMG and she's managed some of the biggest names in the sport, so Grateful to have Vicky on board. And we also have some people from stateside. We have Jared Solomon from Five Iron Golf. Jared brings that perspective from the new world of golf if you want to call it that, the simulator space. Again Jared just brings a different slight dynamic or viewpoint than some of the other other judges will. 24:51.70 David Hyland - Co-Founder, Business in Golf We have Sal Sayed, founder and CEO of Arccos Golf, a very, very well-respected tech entrepreneur. So having Sal on the panel brings us the dynamic of somebody coming from the tech side where a lot of innovation is happening and we believe a lot of wonderful people in the industry working and within that side. We hope that will encourage people from the tech side of the industry to nominate themselves or others. 25:12.72 Colin Weston host of The ModGolf Podcast Yes. 25:23.29 David Hyland And we also have Steve Skinner, the CEO of Kemper Sports. So Kemper. one of the biggest course operators in the states and so again operators will no doubt feature heavily in our nominations. We're delighted to have Steve on board. And all our judges have just been so generous with their time and their input. We feel very lucky to have them on board. 25:52.80 Colin Weston host of The ModGolf Podcast Well, you're judging panel, you've got a nice diverse group there. Two of them on there, both Sal Sayed and Jared Solomon. I've had the pleasure of having them on ModGolf. Sal, a couple of times, actually. So they are definitely friends of ModGolf there. So yeah, you are in good hands there with those two and everybody else that you have on that panel also. You had touched on the five criteria there, i was going to ask you about that so you managed to cover that with impact innovation inspiration contribution to golf's future and character and values. What i love about what you're doing, you're really democratizing this as compared to I believe it was golf.com. They've every year they've got their top ranking, their power ranking of the most influential people in golf. And yeah, it's those people that everybody knows within the golf industry. In this case here, it could be very much like ModGolf. Sometimes I talk to those powerful people and influential household names within golf. And sometimes I manage to have that good fortune of finding an up and comer or someone that no one knows about. Like next week's episode is a woman that I met, this amazing black woman in Seattle who is creating community who had never played golf before and now they're doing awesome events with women and they're completely rocking it and her energy is off the charts and she's not doing it to monetize it. She's just doing it because she loves it and it's amazing. Someone like that, i'm going to definitely nominate her. 27:20.92 David Hyland - Co-Founder, Business in Golf Yeah. They're the exactly the type of people. That would be very well received, Colin. I think that would be great. And that sounds like the exact person we're looking for the 100 list. The power list that you mentioned there, I think that is very important for the industry as well. These people are leading the big organizations which have a lot of sway and input in where the industry is going. We absolutely welcome those individuals to be nominated as well. But yeah, for us, we're not exclusively for anyone. This is open to anybody for any part of the industry and it's just an opportunity for people who are doing this great work just to shine a little light on them. Give them the opportunity to share their work with our esteemed judging panel. I think it will allow people the opportunity to I suppose, share and inspire others through sharing the work that they're doing, which is the overall ambition of this. Like you said, the power list is often around the influence. The Business in Golf 100 is around inspiration. That's literally what we want to try and do. 28:32.11 Colin Weston host of The ModGolf Podcast I love that. That's well put. So for our listeners, how you can get involved? Nominations are open to people across the global golf industry. As David had just touched on earlier there, you can nominate yourself or someone that you believe deserves recognition and i'm going to be doing that with a couple of people that i know. Nominations close on October 30th. in 2026 i know with these episodes people will listen years from now so they may think in 2028 it's still open so But I have a feeling you're going to be doing this every single year, but we're starting with 2026 here, so October 30th, a couple weeks' time after we've released this podcast episode. And you can go to wwww.businessingolf.com/The100List, which I will include in the show notes to make it nice and easy so you don't have to write that down for the link there. For David and Business in Golf, you can also subscribe to their newsletter there i believe also can you not? 29:32.35 David Hyland - Co-Founder, Business in Golf Yes, absolutely. And just on that as well, just to give a big shout out to RepSpark, who I know you've had Meghann on the podcast very recently, Meghann Butcher. 29:41.25 Colin Weston host of The ModGolf Podcast Just a couple weeks ago, yeah. 29:43.12 David Hyland - Co-Founder, Business in Golf The wonderful Meghann, she's been brilliant herself and Tim at RepSpark are supporting The 100 as our founding partner. 29:53.60 David Hyland - Co-Founder, Business in Golf So I think they're a great example of a business using technology to improve how the industry operates. And we're very grateful to Meghann and Tim and the rest of their team for getting behind this initiative and helping us to uncover and to spotlight the amazing individuals we know are in the industry that we we want to get recognized and nominated. 30:16.20 Colin Weston host of The ModGolf Podcast And Megan is an incredible founder and entrepreneur in the golf tech space. 30:22.09 David Hyland - Co-Founder, Business in Golf Absolutely. 30:23.18 Colin Weston host of The ModGolf Podcast On that note, with her, we really encourage women to nominate other women or yourselves here because I've found being in the startup space for many years building ecosystems even outside of the golf industry and still women are underfunded, underrepresented, and that's the same in golf. 30:40.35 David Hyland - Co-Founder, Business in Golf Yeah. 30:42.86 Colin Weston host of The ModGolf Podcast I know we're improving there just as far as the representation, not only on the golf course with participation in recreational golf, but also in leadership and careers in the golf industry. But we still have a long way to go to match that 51 % of the population across the world that women represent so also on that note we recommend and encourage everyone to nominate people, but even more so for the amazing women that are doing impactful work out there. Because I'd like to see, I'm sure you're hoping to get the nominations on the women's side as high as possible. What you've seen so far, without giving away too many details, are you are seeing a good intake for the number of women that are being nominated or applying themselves? 31:27.24 David Hyland - Co-Founder, Business in Golf We have, yeah, we have. and it's probably reflective of what you maybe expect given how women maybe feel within the industry. So what I'm trying to say is we have got some brilliant nominations from women. But we would like to close the gap on what we've seen on male versus female so to your point yeah look to nominate as many people as possible and many females as possible. It would be wonderful to have nominated in and then our independent judging panel then will base the final 100 list on the nominations that are submitted and the contribution and the work that that's been done by that individual. 32:10.66 Colin Weston host of The ModGolf Podcast Fantastic. So, hey, why don't we finish up? Even though I gave the call to action of where people can reach you, why don't we reinforce that? I'll let you say it this time. And also, I don't know how active you are on social media or platforms. What's the easiest way or multiple ways that people can connect with you, with Business in Golf, and to make nominations for the 100 list? 32:31.87 David Hyland - Co-Founder, Business in Golf Yeah as you said, the best place to do it is go to our website, which is businessingolf.com. and There is a a tab there where you can go onto the 100 lists to nominate. But if you want to go directly to it, it's businessingolf.com/the100list. We're also very active on Instagram @businessingolf and also on LinkedIn. And if you look up our profiles in either of those, you will see links to to nominate there also. 33:01.16 Colin Weston host of The ModGolf Podcast Good stuff. And as I always do in the show notes for this episode with David, I will include all of those links to make it nice and easy for you to connect. 33:07.26 David Hyland - Co-Founder, Business in Golf Thank you. I appreciate that. 33:09.30 Colin Weston host of The ModGolf Podcast And now you and I are going to jump over quickly to the ModGolf YouTube channel. And we're going to have ah a slightly different conversation, even though we're going to reinforce what we're doing. But we're going to have some visuals on there also. So, hey, if you're listening, if you also like to be a viewer, like to watch. why don't you join us over there and i'll include the link to our YouTube video also so With that, David Hyland, the co-founder of Business in Golf. I am so glad that we've managed to connect here today. I've got a feeling this is just the start of a beautiful partnership and we'll just figure it out as entrepreneurs, how we can add value for each other. And I think there's lots of synergy yet and we haven't found that yet completely. And that's okay. That's part of the journey. And I'm excited to collaborate with you in the future, David. 33:53.64 David Hyland - Co-Founder, Business in Golf Likewise. Thank you Colin for having me on and thank you for I suppose giving us an opportunity to get the nominations call and out far and wide. So we really appreciate it.